About CrossEngage

CrossEngage is a Customer Data and Prediction Platform that enables marketers to grow their customer base into valuable relationships. Our goal is to empower brands to become profitable over the long term, enabling them to compete against the platform economy.
We offer a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) that smartly leverage the power of your first-party customer data using best-in-class artificial intelligence (AI) and automated machine learning (AutoML).
We work with Deutsche Bahn, FOND OF, Peek & Cloppenburg, Scout 24 and Depot, among others.

Our Story

CrossEngage was founded in Berlin in 2015 by Manuel Hinz and Dr. Markus Wuebben with the goal of building a Customer Data Platform that helps brands create a perfectly orchestrated and personalized customer journey. At the time of its founding, no solution existed in Germany that enabled any marketer – without extensive BI knowledge – to bundle and use the necessary data from various channels.

Gpredictive was founded in 2009 by Dr. Björn Goerke, Dr. Dennis Proppe and Philippe Take as a consulting firm. The desire to make predictive models accessible to all companies and to achieve sustainable success grew quickly. At that time, the focus was already on developing an easy-to-use software that would enable intelligent optimization of all use cases along the customer journey – even without in-depth IT know-how.

After years of partnership and active exchange, CrossEngage and Gpredictive joined forces in September 2020 and have been running under the CrossEngage brand at the Berlin and Hamburg locations since then. With about 70 employees, we are working today towards our goal of empowering brands to become profitable in the long term – by growing together and getting better every day.

What We Stand For

Customer Centricity

We stand for living customer centricity and believe that brands can only be successful in the market through this approach.

Enabling customers to succeed

Our greatest goal is to enable these companies to position themselves successfully and succeed against the major platforms. This can only be achieved by putting the customers at the center of every company. We believe in free choice for consumers and a diverse economy. We are doing everything we can to preserve and optimally support this with our solution.

Pioneers in technology

As a technology company, we are first movers and pioneers in topics such as marketing technology, automated artificial intelligence, individual customer journeys, cross-channel marketing and many more. All this while respecting data protection, GDPR guidelines and consent management – which is why not only our servers are localized in Germany, but our entire company is based on these values.

Team

We are an agile and highly motivated team and benefit from our diverse and multicultural colleagues, as everyone is allowed and encouraged to bring their perspective and expertise to our company. We work in a fast-growing industry and each and every one of us has the opportunity to help shape our growth every day.

How We Like To Work

Respectful

We are CrossEngage – we value open and respectful interaction.

Office Life

When it’s not a pandemic, we work in three locations – Berlin, Hamburg, and Kiev. Apart from that, we are home office professionals.

After-Work Fun

Together we do sports, organize board game nights, and sometimes have one or other after-work drinks.

International Team

We come from 16 different nations and mostly speak German or English to each other.

We Care

The future of our earth is important to us. That’s why we have been offsetting all CO2 emissions in our Hamburg office since 2019. This year, the Berlin office will follow suit as well.

Teamwork

We like flat hierarchies, direct and honest communication, and working on equal footing.

Respectful

We are CrossEngage – we value open and respectful interaction.

Office Life

When it’s not a pandemic, we work in three locations – Berlin, Hamburg, and Kiev. Apart from that, we are home office professionals.

After-Work Fun

Together we do sports, organize board game nights, and sometimes have one or other after-work drinks.

International Team

We come from 16 different nations and mostly speak German or English to each other.

We Care

The future of our earth is important to us. That’s why we have been offsetting all CO2 emissions in our Hamburg office since 2019. This year, the Berlin office will follow suit as well.

Teamwork

We like flat hierarchies, direct and honest communication, and working on equal footing.

Our Exciting Departments

Customer Operations

The customer operations team is dedicated to making sure our customers are satisfied. The team is responsible for direct customer communication, onboarding, project development, and implementation of use cases.

Data Science

The data science team operates and improves groundbreaking predictive modeling tools that deliver real value to our customers. We regularly advise our customers on all data science issues but are also involved in the further development of our state-of-the-art technologies and algorithms.

Engineering

In engineering, we continuously work on driving, testing, and implementing new developments. We also ensure that our platforms and services run around the clock and that the huge amounts of data we work with every day arrive at the right places smoothly and in real time.

Marketing

Thanks to our marketing team, CrossEngage has become a well-known brand in the marketing technology environment. The team is working to build on this position thanks to excellent content, impactful visuals, and smart promotion.

Product Management

In product management, our tech-savvy colleagues are responsible for
CrossEngage’s solutions to provide our clients with an even better product experience and the latest features.

Sales

CrossEngage continues to grow because our sales managers have the right approach to our potential clients, have an excellent feeling for the market, and are simply people of integrity and trust that the top decision-makers in the industry like to approach.