9 Chief Trends in CRM at DMEXCO 2018

9 Chief Trends in CRM at DMEXCO 2018

When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to lose relevance in favor...
Heroes of CRM Conference 2018

Heroes of CRM Conference 2018

Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too. However, most...
OMR Masterclass “Marketing & CRM Trends 2018”

OMR Masterclass “Marketing & CRM Trends 2018”

Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...
Customer Data Platforms: Europe Is Getting Ready

Customer Data Platforms: Europe Is Getting Ready

Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly expect one-to-one communication, requiring you to know what they did in...
3 Ways to Segment Your Customers

3 Ways to Segment Your Customers

Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful segments?...