Customer Segmentation: What, Why, and How

Customer Segmentation: What, Why, and How

Summary Customer segmentation is the division of customers into groups based on specific customer data. The aim of segmentation is to increase sales through personalized content tailored to the respective segment. Basis for any form of segmentation is centrally...
Twago Showcase – Why Talent is Family

Twago Showcase – Why Talent is Family

Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four cities in Germany by trbo, optilyz, Gpredictive and us at...
Real CDPs and Wannabes

Real CDPs and Wannabes

The Rise of the CDP… The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...
CRM Quiz

CRM Quiz

How Good Is Your CRM? Take the Quiz and Find Out in a Few Minutes! Are you a true CRM hero, just on a good path or do you need to invest a little bit more to make some improvements? Strategy: Is customer retention strategically positioned? Organization: How well is...
9 Chief Trends in CRM at DMEXCO 2018

9 Chief Trends in CRM at DMEXCO 2018

When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to lose relevance in favor...
Heroes of CRM Conference 2018

Heroes of CRM Conference 2018

Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too. However, most...