Best Practices

The Top 4 Robustness Checks for Predictive Models in Marketing

The Top 4 Robustness Checks for Predictive Models in Marketing

Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical methods and artificial intelligence are used to predict future customer...

Six Phases of Reaching True AI-Driven Customer-Centricity

Six Phases of Reaching True AI-Driven Customer-Centricity

An article by Dr. Dennis Proppe, Co-Founder & CAIO CrossEngage   “Silver Bullet AI” Customer-centricity is the current mantra of existing customer marketing. Achieving this goal requires massive efforts for companies, especially in the B2C sector and for...

CRM in 2020 Was Challenging Fast? 2021 Will Be Even Faster!

CRM in 2020 Was Challenging Fast? 2021 Will Be Even Faster!

Using the Crisis as an Opportunity There are many trends from 2020 that are still relevant in 2021, some others that are new, and again others that are changing. We work closely with our e-commerce and retail clients and as a result, we have a lot of insights into...

About the Performance of Predictive Models During the Corona Crisis

About the Performance of Predictive Models During the Corona Crisis

In the CrossEngage Customer Prediction Platform (CPP), marketers and data scientists can quickly and easily create predictive models that predict future customer behavior to make better marketing and CRM decisions. In the wake of the Corona crisis, the question is...

Highlights of touchpoints digital 2020

Highlights of touchpoints digital 2020

Let the Marketing Flywheel Spin The platform economy has a firm grip on the world of retail and e-commerce companies. Direct customer access is becoming increasingly difficult and expensive. Margins have to be shared with platform operators. Customers are faced with...

How To Make The Marketing Flywheel Spin – OMR Masterclass

How To Make The Marketing Flywheel Spin – OMR Masterclass

“98% of direct-to-consumer brands are dead” Firstly introduced to Jeff Bezos by his former Stanford professor back in 2001, the flywheel concept is now on everyone’s lips. Lately, this idea was adopted and transferred to marketing especially by Brian Halligan, CEO of...

The Customer Journey – Reaching Goals With Data

The Customer Journey – Reaching Goals With Data

What is a customer journey? How has the concept of the customer journey evolved? How can marketers actively shape it and thereby strengthen customer loyalty?What Is the Customer Journey? The customer journey is the sum of the touchpoints that customers have with a...

Personas: Realistic Representations of Your Customers

Personas: Realistic Representations of Your Customers

Similarly to not seeing the forest for the trees, have you ever struggled to see the customer amidst all the customer data? Persona creation helps when you can’t visualize your customers by making your segments more tangible. Personas are personalized representations...

Customer Data: An Overview

Customer Data: An Overview

Personalized customer communication is indispensable for building and maintaining direct customer relationships – and customer data is the basis for this. This article provides a basic overview of the different categories of customer data, which sources they can be obtained from, and how they can be used…

Customer Segmentation: What, Why, and How

Customer Segmentation: What, Why, and How

Customer segmentation is the division of customers based on specific customer data. The aim of customer segmentation is to increase sales via personalized content tailored to the respective segment. Learn more about the basics and methods of customer segmentation…

FOND OF Showcase – From Generic Messaging to Personalization

FOND OF Showcase – From Generic Messaging to Personalization

Increasing Customer Value The Cologne stop of our Christmas Roadshow, organized by trbo, optilyz, Gpredictive and us at CrossEngage, took place at our client FOND OF’s office. FOND OF was founded in Cologne in 2010 as Ergobag GmbH, and has set itself the goal of...

Twago Showcase – Why Talent is Family

Twago Showcase – Why Talent is Family

Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four cities in Germany by trbo, optilyz, Gpredictive and us at...

Customer Data Platforms: A Beginner’s Guide to CDPs

Customer Data Platforms: A Beginner’s Guide to CDPs

A Customer Data Platform (CDP) cuts through a company’s data silos by gathering and combining customer data from different sources and channels. The combined data is readily usable for marketing teams without reliance on IT. A CDP integrates and orchestrates the...

OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain’t One

OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain’t One

Visitors to our OMR Masterclass 2019 know that the platform economy has massively shaken up marketing. For decades, the unattractive procedural costs of switching between brands have kept customers loyal. In other words, the cost of researching, evaluating, and...

Real CDPs and Wannabes

Real CDPs and Wannabes

The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...

CRM Quiz

CRM Quiz

How Good Is Your CRM? Take the Quiz and Find Out in a Few Minutes! Are you a true CRM hero, just on a good path or do you need to invest a little bit more to make some improvements? Strategy: Is customer retention strategically positioned? Organization: How well is...

9 Chief Trends in CRM at DMEXCO 2018

9 Chief Trends in CRM at DMEXCO 2018

When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to...

Heroes of CRM Conference 2018

Heroes of CRM Conference 2018

Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too. However, most...