Personas: Realistic Representations of Your Customers

Personas: Realistic Representations of Your Customers

Similarly to not seeing the forest for the trees, have you ever struggled to see the customer amidst all the customer data? Persona creation helps when you can’t visualize your customers by making your segments more tangible. Personas are personalized representations...
Customer Data: An Overview

Customer Data: An Overview

Introduction Today, customers’ digital footprints allow marketers to collect much more data about their traits than ever before. While surfing the web and interacting with internet shops, social media, advertising banners, emails, and more, customers leave traces that...
Customer Segmentation: What, Why, and How

Customer Segmentation: What, Why, and How

Summary Customer segmentation is the division of customers into groups based on specific customer data. The aim of segmentation is to increase sales through personalized content tailored to the respective segment. Basis for any form of segmentation is centrally...
Twago Showcase – Why Talent is Family

Twago Showcase – Why Talent is Family

Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four cities in Germany by trbo, optilyz, Gpredictive and us at...
Real CDPs and Wannabes

Real CDPs and Wannabes

The Rise of the CDP… The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...
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