Case Studies

How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting

How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting

Lack of Advertising Effectiveness due to Misdirected Selection Budnikowsky Handels- und Service GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the Budni customer card – 40% of them for over 14 years. At...

From Rigid RFM Models to Intelligent, Flexible Customer Scorings

From Rigid RFM Models to Intelligent, Flexible Customer Scorings

Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the brands Baby-Walz, Die moderne Hausfrau and Walzvital. Since 2000, the...

The Final Piece of Puzzle in Customer-Centric Marketing

The Final Piece of Puzzle in Customer-Centric Marketing

Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used...

HelloFresh Case Study – How to Double Your ROI

HelloFresh Case Study – How to Double Your ROI

HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping...