The Challenge of the Optimal Newsletter Frequency Sending out more newsletters doesn’t save sales targets. While category managers, CEOs, and CROs seem to insist on using newsletters to make up for spontaneous revenue problems, CRM managers are worried about the...
Exploiting Inactive Customer Potential CHANNEL21 is Germany's third-largest home shopping station and can be received in 95 % of all TV households. Six million customers enjoy the retailer's full range of products, including fashion, beauty, health, jewelry, household...
Lack of Advertising Effectiveness due to Misdirected Selection IWAN BUDNIKOWSKY GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the Budni customer card – 40% of them for over 14 years. At the start of...
Convert Offline Customers to Become Multi-Channel Customers The subject of this anonymized case study is an international fashion house with over 30 stores and 4,000 employees. The contact restrictions required due to the COVID-19 pandemic hit the retailer...
Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the brands Baby-Walz, Die moderne Hausfrau and Walzvital. Since 2000, the...
Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used...
Reacting to the Current Situation in the Market Atelier Goldner Schnitt (AGS), a cross-channel fashion retailer for women's fashion in the best-ager segment, is facing major challenges. The market-dominating fashion players and platforms are expanding further and...
HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping...