Hey, Wake Up! Reactivating Dormant Customers with a CDP

Hey, Wake Up! Reactivating Dormant Customers with a CDP

The Silent Treatment Dormant customers, also known as inactive customers, are a present phenomenon in nearly every industry. A percentage of most business’ mailing lists in all likelihood contain dormant customers, who were once active but have since gone quiet....
Saving the Sale: Converting Cart Abandoners with a CDP

Saving the Sale: Converting Cart Abandoners with a CDP

Unfulfilled Desires Cart abandonment is a particularly digital phenomenon. While physical shopping carts full of unpurchased items are rarely abandoned by shoppers who’ve changed their minds, digital shopping carts are very frequently filled and then left. The ratio...