Sell to the Surfers: Converting Shoppers That Are Just Browsing

Sell to the Surfers: Converting Shoppers That Are Just Browsing

Window Surfers Out on the high street, if someone’s looking through a shop’s windows but doesn’t step in to buy anything, it’s called ‘window shopping’. The same thing happens online. Online shoppers often surf through products but don’t go to checkout. They digitally...
Hey, Wake Up! Reactivating Dormant Customers with a CDP

Hey, Wake Up! Reactivating Dormant Customers with a CDP

The Silent Treatment Dormant customers, also known as inactive customers, are a present phenomenon in nearly every industry. A percentage of most business’ mailing lists in all likelihood contain dormant customers, who were once active but have since gone quiet....
Saving the Sale: Converting Cart Abandoners with a CDP

Saving the Sale: Converting Cart Abandoners with a CDP

Unfulfilled Desires Cart abandonment is a particularly digital phenomenon. While physical shopping carts full of unpurchased items are rarely abandoned by shoppers who’ve changed their minds, digital shopping carts are very frequently filled and then left. The ratio...