#10 Nils Weber – Founder & Managing Director NEXUS BC

#10 Nils Weber – Founder & Managing Director NEXUS BC

Strategy, Organization, Technology Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but marketers need to be wary not to implement a promising solution whilst...
#9 Paul Schwarzenholz – Co-Founder zenloop

#9 Paul Schwarzenholz – Co-Founder zenloop

“There is no one reason for churn” In the platform and attention economy, where platforms monopolize direct customer access and a customer’s attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the...
#7 Dr. Florian Heinemann – Founding Partner Project A

#7 Dr. Florian Heinemann – Founding Partner Project A

Dr. Florian Heinemann at the Heroes of CRM Conference This episode of the CrossEngage Podcast was recorded at this year’s Heroes of CRM Conference, which we started to create a platform for modern CRM approaches and to encourage information exchange among...
#6 Mark Ralea – Managing Director Stylebop

#6 Mark Ralea – Managing Director Stylebop

“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark...
#5 Mark Bosold – Digital Analytics & Marketing Tech Expert

#5 Mark Bosold – Digital Analytics & Marketing Tech Expert

“A Holistic View on Customers Interests Me the Most”Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI and Analytics...
#3 Christian Ballies – Marketing & CRM Consultant

#3 Christian Ballies – Marketing & CRM Consultant

“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most overrated...
#2 Andre Alpar – Online Marketing Expert

#2 Andre Alpar – Online Marketing Expert

“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany’s thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency...