Talks
The Secrets of Customer Profitability – OMR Festival 2023

The Secrets of Customer Profitability – OMR Festival 2023

The Masterclass "The Secrets of Customer Profitability: Alles, was Du wissen musst, um den Customer Lifetime Value zu maximieren!" was held at the OMR Festival 2023 in May 2023 in Hamburg, Germany.The Masterclass featured a special guest, Flo Heinemann, who shared...

Webinar: CRM Trends 2023 – The year of customer profitability

Webinar: CRM Trends 2023 – The year of customer profitability

2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value basis.We all have to pay much more attention to the monetary value of...

Webinar: Re:cap 2022

Webinar: Re:cap 2022

A turbulent year 2022 lies behind us. Growth at any price is over - profitability is the order of the day. That's why we marketers went back to the customer relationship this year! That's exactly what we postulated at the beginning of 2022 in our kick-off webinar,...

Webinar: Customer Lifetime Value Deep Dive

Webinar: Customer Lifetime Value Deep Dive

Customer Lifetime Value Deep Dive: What Is Behind This Magic Metric and How Do I Use It Correctly?   Customer Lifetime Value (CLV) is one of the most used terms these days. And rightly so, as higher customer acquisition costs (CAC) make it increasingly difficult for...

Meet the Heroes – The Community of CRM Got Connected

Meet the Heroes – The Community of CRM Got Connected

„Get Involved, Get Inspired, Get Connected" was the motto of this year's Meet The Heroes and we more than nailed it. In beautiful weather and a relaxed atmosphere, the CRM community met at Birgit Berlin on June 28 to discuss and network about the growing importance of...

Compact Talk: Brand Differentiation in Times of the Platform Economy

Compact Talk: Brand Differentiation in Times of the Platform Economy

First-party data has long ceased to be a nice-to-have and is now essential for the survival of companies. At the digital conference Kundendaten Trends 2022, our CMO Dr. Markus Wuebben explained why this is true and how you can best access and organize your customer...

Webinar: CRM Trends 2022 – Back to the Customer

Webinar: CRM Trends 2022 – Back to the Customer

The year is already in full swing. And one thing is for sure: the marketing industry is not standing still either. Quite the opposite actually. Many revolutionary developments are currently shaping the industry around customer relationship management. Our trend...

Lunch Break Sessions 2021 – Maximize Your CLV!

Lunch Break Sessions 2021 – Maximize Your CLV!

Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!Why the (future) CLV is so relevant, how you can set it up easily and quickly and how this can be done without any programming knowledge, you will learn...

Webinar: How Alphapet Successfully Develops Digitalized D2C Brands

Webinar: How Alphapet Successfully Develops Digitalized D2C Brands

Conquering the Pet Food Market as a D2C Brand In our webinar with Alphapet Ventures, we spoke with a Direct-2-Consumer (D2C) brand that serves as an example for good customer centricity – and has successfully established itself as a premium vendor in the market with...

CRM in 2020 Was Challenging Fast? 2021 Will Be Even Faster!

CRM in 2020 Was Challenging Fast? 2021 Will Be Even Faster!

Using the Crisis as an Opportunity There are many trends from 2020 that are still relevant in 2021, some others that are new, and again others that are changing. We work closely with our e-commerce and retail clients and as a result, we have a lot of insights into...

Creating Unique Moments Throughout Your Touchpoints

Creating Unique Moments Throughout Your Touchpoints

When recessions loom, companies must demonstrate their agility and adjust their marketing focus. A change in marketing trends that has been apparent for some time is now being accelerated by current events: an increasing focus on CRM. Concentration on existing...

Onsite Personalization With a CDP

Onsite Personalization With a CDP

Today’s customers have high expectations: They want personalized, relevant content at the right time and through the right channel. According to a study by Accenture, 91% of consumers prefer brands that remember who they are, know their interests, and offer...

KPI-Based Audience Management With Avocadostore

KPI-Based Audience Management With Avocadostore

It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured database and clearly defined Key Performance Indicators (KPIs). These...

Predict & Act: Predictive Models in Cross-Channel Marketing

Predict & Act: Predictive Models in Cross-Channel Marketing

Predictive models are an effective tool for customer retention as they enable customer behavior prediction through probabilistic methods. Marketing strategies can be derived from these predictions, and budgets can be more selectively allocated. In this webinar,...

Master Fluctuations in Customer Acquisition (1/3): How to Cope

Master Fluctuations in Customer Acquisition (1/3): How to Cope

Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen present...