2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value basis.We all have to pay much more attention to the monetary value of...
A turbulent year 2022 lies behind us. Growth at any price is over - profitability is the order of the day. That's why we marketers went back to the customer relationship this year! That's exactly what we postulated at the beginning of 2022 in our kick-off webinar,...
Customer Lifetime Value Deep Dive: What Is Behind This Magic Metric and How Do I Use It Correctly? Customer Lifetime Value (CLV) is one of the most used terms these days. And rightly so, as higher customer acquisition costs (CAC) make it increasingly difficult for...
The Macroeconomic Environment and Conditions in Online Marketing Have Fundamentally Changed Companies are currently suffering the effects of difficult customer acquisition as well as the consequences of inflation and a tense economic situation. The days of...
„Get Involved, Get Inspired, Get Connected" was the motto of this year's Meet The Heroes and we more than nailed it. In beautiful weather and a relaxed atmosphere, the CRM community met at Birgit Berlin on June 28 to discuss and network about the growing importance of...
In this talk, our Co-Founder and CMO Dr. Markus Wuebben is in discussion with Björn Negelmann from Kongressmedia. Negelmann hosts weekly dialogs with industry experts. The discussions revolve around the topic of customer experience and the changes that are currently...
The Masterclass of Dr. Markus Wuebben, our CMO, was one of the most wanted at the OMR Festival 2022. The topic seems more relevant than ever, as it was about nothing less than the future of CRM in e-commerce and D2C.“Customer acquisition has become dangerously...
The most successful brands focus on building long-term, valuable customer relationships rather than short-term digital campaigns. Based on the latest developments in the market, acquiring a new customer costs a company on average five times more than retaining a new...
First-party data has long ceased to be a nice-to-have and is now essential for the survival of companies. At the digital conference Kundendaten Trends 2022, our CMO Dr. Markus Wuebben explained why this is true and how you can best access and organize your customer...
The year is already in full swing. And one thing is for sure: the marketing industry is not standing still either. Quite the opposite actually. Many revolutionary developments are currently shaping the industry around customer relationship management. Our trend...
Case studies have shown how essential predictive CRM is to improving the customer experience, reducing effort, and maximizing revenue. But how do you get started with predictive CRM? In this session at OMKB Kickoff 2022 our Co-Founder and CMO Dr. Markus Wuebben gives...
In November, OMR hosted the fourth OMR Digital Masterclasses. Numerous workshops and sessions reported on various marketing disciplines. Our Co-Founder and CMO Dr. Markus Wuebben was invited to talk about customer retention strategies. His masterclass "CLV ❤ CLC: Die...
Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!Why the (future) CLV is so relevant, how you can set it up easily and quickly and how this can be done without any programming knowledge, you will learn...
Conquering the Pet Food Market as a D2C Brand In our webinar with Alphapet Ventures, we spoke with a Direct-2-Consumer (D2C) brand that serves as an example for good customer centricity – and has successfully established itself as a premium vendor in the market with...
Using the Crisis as an Opportunity There are many trends from 2020 that are still relevant in 2021, some others that are new, and again others that are changing. We work closely with our e-commerce and retail clients and as a result, we have a lot of insights into...
When recessions loom, companies must demonstrate their agility and adjust their marketing focus. A change in marketing trends that has been apparent for some time is now being accelerated by current events: an increasing focus on CRM. Concentration on existing...
Today’s customers have high expectations: They want personalized, relevant content at the right time and through the right channel. According to a study by Accenture, 91% of consumers prefer brands that remember who they are, know their interests, and offer...
It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured database and clearly defined Key Performance Indicators (KPIs). These...
Predictive models are an effective tool for customer retention as they enable customer behavior prediction through probabilistic methods. Marketing strategies can be derived from these predictions, and budgets can be more selectively allocated. In this webinar,...
Customer acquisition fluctuates for many reasons, including season change, weather, and completely unforeseeable circumstances. In the third part of our webinar trilogy, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen will...
Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the second of our three-part series (see part 1 here), Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius...
Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen present...
Watch the Webinar Speaker Florian Bonnet, Head of CRM at HelloFresh Florian Bonnet is head of CRM at HelloFresh, the leading global provider of fresh food at home. In this position, he is responsible for the retention, engagement and reactivation of customer relations...