Creating Unique Moments Throughout Your Touchpoints

Creating Unique Moments Throughout Your Touchpoints

When recessions loom, companies must demonstrate their agility and adjust their marketing focus. A change in marketing trends that has been apparent for some time is now being accelerated by current events: an increasing focus on CRM. Concentration on existing...
Onsite Personalization With a CDP

Onsite Personalization With a CDP

Today’s customers have high expectations: They want personalized, relevant content at the right time and through the right channel. According to a study by Accenture, 91% of consumers prefer brands that remember who they are, know their interests, and offer...
KPI-Based Audience Management With Avocadostore

KPI-Based Audience Management With Avocadostore

It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured database and clearly defined Key Performance Indicators (KPIs). These...
Predict & Act: Predictive Models in Cross-Channel Marketing

Predict & Act: Predictive Models in Cross-Channel Marketing

Predictive models are an effective tool for customer retention as they enable customer behavior prediction through probabilistic methods. Marketing strategies can be derived from these predictions, and budgets can be more selectively allocated. In this webinar,...