Webinars

Lunch Break Sessions 2021 – Maximize Your CLV!

Lunch Break Sessions 2021 – Maximize Your CLV!

Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!Why the (future) CLV is so relevant, how you can set it up easily and quickly and how this can be done without any programming knowledge, you will learn...

Webinar: How Alphapet Successfully Develops Digitalized D2C Brands

Webinar: How Alphapet Successfully Develops Digitalized D2C Brands

Conquering the Pet Food Market as a D2C Brand In our webinar with Alphapet Ventures, we spoke with a Direct-2-Consumer (D2C) brand that serves as an example for good customer centricity – and has successfully established itself as a premium vendor in the market with...

Creating Unique Moments Throughout Your Touchpoints

Creating Unique Moments Throughout Your Touchpoints

When recessions loom, companies must demonstrate their agility and adjust their marketing focus. A change in marketing trends that has been apparent for some time is now being accelerated by current events: an increasing focus on CRM. Concentration on existing...

Onsite Personalization With a CDP

Onsite Personalization With a CDP

Today’s customers have high expectations: They want personalized, relevant content at the right time and through the right channel. According to a study by Accenture, 91% of consumers prefer brands that remember who they are, know their interests, and offer...

KPI-Based Audience Management With Avocadostore

KPI-Based Audience Management With Avocadostore

It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured database and clearly defined Key Performance Indicators (KPIs). These...

Predict & Act: Predictive Models in Cross-Channel Marketing

Predict & Act: Predictive Models in Cross-Channel Marketing

Predictive models are an effective tool for customer retention as they enable customer behavior prediction through probabilistic methods. Marketing strategies can be derived from these predictions, and budgets can be more selectively allocated. In this webinar,...

Master Fluctuations in Customer Acquisition (1/3): How to Cope

Master Fluctuations in Customer Acquisition (1/3): How to Cope

Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen present...