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CRM Podcast #28 with Dr. Markus Wübben: WTF is the CLV?

Markus talked to the wonderful Nico Zorn from about CLV. And both agree: It is the most important metric in CRM. Markus goes one step further and calls it a mindset! Why? Just listen in!


Specifically, you’ll learn:

  • What is CLV and how is the metric calculated?
  • Why is this metric so relevant and why can it lead to completely new perspectives on marketing and on your own business model?
  • How should you proceed to establish the CLV step by step in your own company?