Couponing Specialists acardo Enhance Their Technology Stack with the CrossEngage Customer Data and Engagement Platform
Berlin/Dortmund, October 31, 2019. Germany’s leading customer data platform CrossEngage has won the acardo group as a new client. acardo offers marketing solutions for sales promotion with couponing for retailers, manufacturers, cinemas, and pharmacies. With the CrossEngage customer data and engagement platform, acardo aims to orchestrate and automate their marketing and CRM campaigns across channels.
Christoph Thye, board member at the acardo group ag, says “We opted for CrossEngage because the platform provides all the functions we were looking for – for example in the areas of email and campaign automation. It’s important for us that the system is open, and that we can easily dock our own digital coupon media.”
Based on comprehensive 360-degree customer profiles, CrossEngage enables orchestrating marketing communication on both individual and audience levels in real-time. The platform seamlessly integrates into a company’s existing technology stack, connecting it to one overarching system.
Manuel Hinz, Co-Founder of CrossEngage, says “We are very pleased to be working with acardo and that our platform provides them with real added value in onboarding, reactivation and long-term retention of customers.”
The acardo group ag is based in Dortmund, and is a leading specialist agency in shopper motivation for FMCG manufacturers and dealers. With almost 20 years of experience, a 360-degree service and an omni-channel couponing media portfolio, the 50-member acardo team advises and accompanies renowned consumer goods manufacturers and retailers in the food, health and healthcare sectors, as well as in the entertainment (cinema and film distribution) sector. acardo assists marketing and sales promotion campaigns, from strategy to conception and implementation to technical handling.
As a customer data and engagement platform, CrossEngage combines a real-time platform for customer data with cross-channel campaign management. Through data-based and individually coordinated interaction across all communication channels, companies can strengthen their customer loyalty, increase profitability, and win new customers more efficiently. Customers include Deutsche Bahn Vertrieb, HelloFresh, Sunrise, Mycs, Manufactum, Limango, Depot, and others. CrossEngage was founded in 2015 and the Berlin-located office currently employs 55 people.