Leading Fashion Retailer Atelier Goldner Schnitt Synchronizes Its Marketing Channels with the CrossEngage Customer Data and Engagement Platform
Berlin/Münchberg, November 26, 2019. Germany’s leading customer data platform CrossEngage has won Atelier Goldner Schnitt (AGS) as a new client. AGS offers high quality fashion for every occasion. With the CrossEngage customer data and engagement platform, AGS aims to orchestrate and automate their marketing and CRM campaigns across channels.
Jan Große-Kreul, Head of Technology & Analytics at AGS, said: “Our extensive experience has given us deep insights into our customers, and CrossEngage is the ideal solution for making those insights actionable. The solution is open and integrates perfectly with the data solutions we’re already using, namely Gpredictive and Incuda, which is exactly what we need for our digital transformation.”
CrossEngage creates comprehensive, 360-degree user profiles. Based on these, the platform enables orchestration of marketing communication on both individual and audience levels, all in real-time. The platform seamlessly integrates into a company’s existing technology stack, connecting it to one overarching system.
Manuel Hinz, Co-Founder of CrossEngage, says: “We’re excited to work with Atelier Goldner Schnitt to provide them with the platform that will complete their transformation from physical catalogue-based marketing, to digital data-based marketing and CRM.”
About Atelier Goldner Schnitt
Atelier Goldner Schnitt is based in Münchberg and is a leading fashion retailer. The company is rich in tradition, leveraging almost one hundred years of experience to provide quality, inspiration and a tailor-made feel with its unique 25-size measurement chart. AGS was founded in 1926, operates in nine countries and employs around 500 people.
As a customer data and engagement platform, CrossEngage combines a real-time platform for customer data with cross-channel campaign management. Through data-based and individually coordinated interaction across all communication channels, companies can strengthen their customer loyalty, increase profitability, and win new customers more efficiently. Customers include Deutsche Bahn Vertrieb, HelloFresh, Sunrise, Mycs, Manufactum, Limango, Depot, and others. CrossEngage was founded in 2015 and the Berlin-located office currently employs 55 people.