In November, OMR hosted the fourth OMR Digital Masterclasses. Numerous workshops and sessions reported on various marketing disciplines.
Our Co-Founder and CMO Dr. Markus Wuebben was invited to talk about customer retention strategies. His masterclass “CLV ❤ CLC: Die Rakete für Eure Kundenbindung!” was one of the most visited masterclasses and received tremendous feedback.

Watch the German-language session here exclusively and learn:

  • What important developments shaped digital marketing over the past months
  • How to generate more value with CRM
  • How to intelligently manage different stages in the customer lifecycle
  • How use predictive CLV to address the most valuable audiences