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The Top 4 Robustness Checks for Predictive Models in Marketing
Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical methods and artificial intelligence are used to predict future customer...
From Rigid RFM Models to Intelligent, Flexible Customer Scorings
Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the brands Baby-Walz, Die moderne Hausfrau and Walzvital. Since 2000, the...
Webinar: How Alphapet Successfully Develops Digitalized D2C Brands
Conquering the Pet Food Market as a D2C Brand In our webinar with Alphapet Ventures, we spoke with a Direct-2-Consumer (D2C) brand that serves as an example for good customer centricity – and has successfully established itself as a premium vendor in the market with...
The Final Piece of Puzzle in Customer-Centric Marketing
Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used...
Addressing Customers at the Right Time With the Right Number of Advertising Impulses
Less Advertising Does Not Necessarily Mean Fewer Sales Customers, especially those who buy regularly, often receive a lot of advertising impulses, which are associated with corresponding costs for the advertising company. This is particularly true for print mailings...
One Million Euros Additional Contribution Margin Through Intelligent Audience Segmentation
Reacting to the Current Situation in the Market Atelier Goldner Schnitt (AGS), a cross-channel fashion retailer for women's fashion in the best-ager segment, is facing major challenges. The market-dominating fashion players and platforms are expanding further and...