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OMR Masterclass: “CRM 2.0” – The Future of B2C Customer Relationship Management Is Now
The Masterclass of Dr. Markus Wuebben, our CMO, was one of the most wanted at the OMR Festival 2022. The topic seems more relevant than ever, as it was about nothing less than the future of CRM in e-commerce and D2C.“Customer acquisition has become dangerously...
Masterclass: The Future of CRM Is Predictive, Not Reactive! | Live at OMKB
The most successful brands focus on building long-term, valuable customer relationships rather than short-term digital campaigns. Based on the latest developments in the market, acquiring a new customer costs a company on average five times more than retaining a new...
Compact Talk: Brand Differentiation in Times of the Platform Economy
First-party data has long ceased to be a nice-to-have and is now essential for the survival of companies. At the digital conference Kundendaten Trends 2022, our CMO Dr. Markus Wuebben explained why this is true and how you can best access and organize your customer...
How Forecasting Newsletter Unsubscribes Helps Save Valuable Customer Relationships
The Challenge of the Optimal Newsletter Frequency Sending out more newsletters doesn’t save sales targets. While category managers, CEOs, and CROs seem to insist on using newsletters to make up for spontaneous revenue problems, CRM managers are worried about the...
It’s Not About ROI – It’s Just All Or Nothing
An article from Dr. Björn Goerke, Co-Founder & CEO CrossEngage Considering the ROI when deploying a new marketing solution makes sense and is a necessary step. But customer-centric platforms that fundamentally revolutionize communication and processes in marketing...
Webinar: CRM Trends 2022 – Back to the Customer
The year is already in full swing. And one thing is for sure: the marketing industry is not standing still either. Quite the opposite actually. Many revolutionary developments are currently shaping the industry around customer relationship management. Our trend...