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Compact Talk: Brand Differentiation in Times of the Platform Economy

Compact Talk: Brand Differentiation in Times of the Platform Economy

First-party data has long ceased to be a nice-to-have and is now essential for the survival of companies. At the digital conference Kundendaten Trends 2022, our CMO Dr. Markus Wuebben explained why this is true and how you can best access and organize your customer...

It’s Not About ROI – It’s Just All Or Nothing

It’s Not About ROI – It’s Just All Or Nothing

An article from Dr. Björn Goerke, Co-Founder & CEO CrossEngage Considering the ROI when deploying a new marketing solution makes sense and is a necessary step. But customer-centric platforms that fundamentally revolutionize communication and processes in marketing...

Webinar: CRM Trends 2022 – Back to the Customer

Webinar: CRM Trends 2022 – Back to the Customer

The year is already in full swing. And one thing is for sure: the marketing industry is not standing still either. Quite the opposite actually. Many revolutionary developments are currently shaping the industry around customer relationship management. Our trend...