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The Top 4 Robustness Checks for Predictive Models in Marketing

The Top 4 Robustness Checks for Predictive Models in Marketing

Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical methods and artificial intelligence are used to predict future customer...

From Rigid RFM Models to Intelligent, Flexible Customer Scorings

From Rigid RFM Models to Intelligent, Flexible Customer Scorings

Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the brands Baby-Walz, Die moderne Hausfrau and Walzvital. Since 2000, the...

Webinar: How Alphapet Successfully Develops Digitalized D2C Brands

Webinar: How Alphapet Successfully Develops Digitalized D2C Brands

Conquering the Pet Food Market as a D2C Brand In our webinar with Alphapet Ventures, we spoke with a Direct-2-Consumer (D2C) brand that serves as an example for good customer centricity – and has successfully established itself as a premium vendor in the market with...

The Final Piece of Puzzle in Customer-Centric Marketing

The Final Piece of Puzzle in Customer-Centric Marketing

Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used...