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CRM Meetwoch – Improve Customer Profitability With the Power of Print Mailing
The CRM Meetwoch event titled "Mit Druck in die Kundenprofitabilität" was held on April 19, 2023, at the CrossEngage office in Berlin. The event was hosted by CrossEngage, Deutsche Post / DHL, and Deutsche Post Adress.With 80 participants in attendance, the event...
The Secrets of Customer Profitability – OMR Festival 2023
The Masterclass "The Secrets of Customer Profitability: Alles, was Du wissen musst, um den Customer Lifetime Value zu maximieren!" was held at the OMR Festival 2023 in May 2023 in Hamburg, Germany.The Masterclass featured a special guest, Flo Heinemann, who shared...
CRM Podcast – Dr. Markus Wübben: WTF is the CLV??
CRM Podcast #28 with Dr. Markus Wübben: WTF is the CLV? Markus talked to the wonderful Nico Zorn from CRMBlog.de about CLV. And both agree: It is the most important metric in CRM. Markus goes one step further and calls it a mindset! Why? Just listen in! ...
OMR Education – Customer Value vs. CLV
Customer value, customer lifetime value, customer profitability, what else? Yes, all beginnings are difficult. We are very aware of that. That's why we've teamed up with the OMR Education Podcast to record an episode on Customer Value vs. CLV. Specifically, you'll...
Webinar: CRM Trends 2023 – The year of customer profitability
2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value basis.We all have to pay much more attention to the monetary value of...
How to Upgrade Your Customer Retention Strategy with (Predictive) Customer Lifetime Value
Acquisition costs are at an all-time high, and the current economic downturn won’t make things easier anytime soon. Read on to learn about why marketers are shifting their priority away from customer acquisition and focusing instead on their current customers with a...