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How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting

How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting

Lack of Advertising Effectiveness due to Misdirected Selection Budnikowsky Handels- und Service GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the Budni customer card – 40% of them for over 14 years. At...

Lunch Break Sessions 2021 – Maximize Your CLV!

Lunch Break Sessions 2021 – Maximize Your CLV!

Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!Why the (future) CLV is so relevant, how you can set it up easily and quickly and how this can be done without any programming knowledge, you will learn...

The Top 4 Robustness Checks for Predictive Models in Marketing

The Top 4 Robustness Checks for Predictive Models in Marketing

Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical methods and artificial intelligence are used to predict future customer...