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How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting
Lack of Advertising Effectiveness due to Misdirected Selection Budnikowsky Handels- und Service GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the Budni customer card – 40% of them for over 14 years. At...
Lunch Break Sessions 2021 – Maximize Your CLV!
Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!Why the (future) CLV is so relevant, how you can set it up easily and quickly and how this can be done without any programming knowledge, you will learn...
Using the Corona Crisis as an Opportunity for Multi-Channel Retail Business
Convert Offline Customers to Become Multi-Channel Customers The subject of this anonymized case study is an international fashion house with over 30 stores and 4,000 employees. The contact restrictions required due to the COVID-19 pandemic hit the retailer...
A/B-Testing of Predictive Models – Guideline & Best Practices | Part 2
In the first blog post about A/B testing, you already learned what an A/B test is good for and the concept behind it. You were also faced with two simple test designs. In the second part of this blog post, you will learn about two further developed test designs. You...
A/B-Testing of Predictive Models – Guideline & Best Practices | Part 1
Why Should You Test At All? When companies work with the CrossEngage Customer Prediction Platform (CPP), they naturally ask themselves what effect the predictive models created in the platform have on their marketing KPIs and on individual campaigns. This question can...
The Top 4 Robustness Checks for Predictive Models in Marketing
Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical methods and artificial intelligence are used to predict future customer...