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CRM Podcast – Dr. Markus Wübben: WTF is the CLV??

CRM Podcast – Dr. Markus Wübben: WTF is the CLV??

CRM Podcast #28 with Dr. Markus Wübben: WTF is the CLV? Markus talked to the wonderful Nico Zorn from CRMBlog.de about CLV. And both agree: It is the most important metric in CRM. Markus goes one step further and calls it a mindset! Why? Just listen in!  ...

OMR Education – Customer Value vs. CLV

OMR Education – Customer Value vs. CLV

Customer value, customer lifetime value, customer profitability, what else? Yes, all beginnings are difficult. We are very aware of that. That's why we've teamed up with the OMR Education Podcast to record an episode on Customer Value vs. CLV.   Specifically, you'll...

Webinar: CRM Trends 2023 – The year of customer profitability

Webinar: CRM Trends 2023 – The year of customer profitability

2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value basis.We all have to pay much more attention to the monetary value of...

Value-Based Customer Retention: Your Shield Against Rising CACs

Value-Based Customer Retention: Your Shield Against Rising CACs

Lack of trackable 3rd-party data from customers and rising pay-per-click and acquisition costs are some of the current struggles in the marketing space. Read on to learn how predictive marketing and value-based customer retention can help brands optimize their...