Newsletter

Subscribe to Our Newsletter

Stay up-to-date with relevant news, podcasts, events, and much more. It is free and you can unsubscribe at any time.

  • We will treat your information with respect. By submitting this form, you acknowledge that the information you provide will be transferred to CrossEngage for processing in accordance with our Privacy Policy. You can change your mind at any time by clicking the unsubscribe link in any email or by contacting us.
  • This field is for validation purposes and should be left unchanged.
HelloFresh Case Study – How to Double Your ROI

HelloFresh Case Study – How to Double Your ROI

HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping...

#10 Nils Weber – Founder & Managing Director NEXUS BC

#10 Nils Weber – Founder & Managing Director NEXUS BC

Strategy, Organization, Technology Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but marketers need to be wary not to implement a promising solution whilst...

Customer Data Platforms: A Beginner’s Guide to CDPs

Customer Data Platforms: A Beginner’s Guide to CDPs

A Customer Data Platform (CDP) cuts through a company’s data silos by gathering and combining customer data from different sources and channels. The combined data is readily usable for marketing teams without reliance on IT. A CDP integrates and orchestrates the...

#9 Paul Schwarzenholz – Co-Founder zenloop

#9 Paul Schwarzenholz – Co-Founder zenloop

“There is no one reason for churn” In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the...

OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain’t One

OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain’t One

Visitors to our OMR Masterclass 2019 know that the platform economy has massively shaken up marketing. For decades, the unattractive procedural costs of switching between brands have kept customers loyal. In other words, the cost of researching, evaluating, and...

Real CDPs and Wannabes

Real CDPs and Wannabes

The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...