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CRM Podcast – Dr. Markus Wübben: WTF is the CLV??
CRM Podcast #28 with Dr. Markus Wübben: WTF is the CLV? Markus talked to the wonderful Nico Zorn from CRMBlog.de about CLV. And both agree: It is the most important metric in CRM. Markus goes one step further and calls it a mindset! Why? Just listen in! ...
OMR Education – Customer Value vs. CLV
Customer value, customer lifetime value, customer profitability, what else? Yes, all beginnings are difficult. We are very aware of that. That's why we've teamed up with the OMR Education Podcast to record an episode on Customer Value vs. CLV. Specifically, you'll...
Webinar: CRM Trends 2023 – The year of customer profitability
2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value basis.We all have to pay much more attention to the monetary value of...
How to Upgrade Your Customer Retention Strategy with (Predictive) Customer Lifetime Value
Acquisition costs are at an all-time high, and the current economic downturn won’t make things easier anytime soon. Read on to learn about why marketers are shifting their priority away from customer acquisition and focusing instead on their current customers with a...
Customer Lifetime Value: Not Only A Marketing Metric, but Also a Company Valuation Method
A recent article published by Theta shows that Wayfair’s equity valuation is lower than its previous Wayfair analysis in 2018. Despite the high consumer demand generated during the pandemic, it looks like the sales boost of 2020 wasn’t enough for the home retailer,...
Value-Based Customer Retention: Your Shield Against Rising CACs
Lack of trackable 3rd-party data from customers and rising pay-per-click and acquisition costs are some of the current struggles in the marketing space. Read on to learn how predictive marketing and value-based customer retention can help brands optimize their...