Customer value, customer lifetime value, customer profitability, what else?
Yes, all beginnings are difficult. We are very aware of that. That’s why we’ve teamed up with the OMR Education Podcast to record an episode on Customer Value vs. CLV.
Specifically, you’ll learn:
- Why should you care about customer value and CLV?
- How do customer value and CLV differ and when do you use what?
- How do I get started with customer value-based CRM? What data do I need for it?