Let AI do the work for you –

Optimize Your Print Campaigns for Profitability and Customer Engagement

Start Optimizing Now

Start Optimizing Now

David Spray

“Due to the high personalization of our content and offers we were able to significantly decrease our marketing costs and allocate our budget more effectively on the long run”


David Spray, Head of CRM, GLOBUS


Optimize Your Print Campaigns for Profitability

There are so many elements of a print campaign that you can optimize. Take the guesswork out of creating profitable print campaings with our AI enabled Print Optimizer. Easily optimize for maximum profit with a click of a button.

Get started now

Get started now

But there is so much more to optimize

You can optimize basically every element of your mailing with our AI enabled Print Optimizer.

Optimize the Recipient List

No one wants to receive direct mails that are unappealing, too frequent or simply annoying.
And what if you could instead spot just the right customers by their expected performance to maximize CLV.

Besides: It’s goood for your print budget.


improve customer experience

Optimize the Promoted Product

“Hey, that’s the toaster I just bought!”

Let the Print Optimizer help you find the right product and category to increase your print campaign’s conversion rate and customer experience.



Optimize the Incentive

We all like discounts, don’t we?
But maybe that little nudge would not have been necessary for the customer to convert. Or was it too high or too low? Who knows…

We do! By the way, optimizing incentives significantly improves your margins.

IMPROVE margins

IMPROVE margins

Let’s do better with Optimized Personalization.

Personalization is much more than filling placeholders. Fully personalize your direct mailings and tailor the right mix of all textual and visual elements to each of your recipients.



Optimize the Format

Postcard, self-mailer, envelope? Or maybe even invest in sending the catalog? Find the right format for your print campaign recipients to increase conversion-rate & profitability.

find optimal format

find optimal format

Optimize your Channel Mix

Print or E-Mail? Or both? Or one after another? What about Outbound-Calls?
Let the Print Optimizer help you find the right mix by value: Value for you and the customer.

orchestrate reach

orchestrate reach

Optimize the Process

“Sorry, mate. Next available sprint is in four weeks – they all want AI these days!” – “Doh!”

The Print Optimizer democratizes AI. Leverage the power of AI for yourself – independently of your IT and Data Science staff and manual effort. Once you build one model, you will want to scale to hundreds of models: Our no-code solution is ready for that. Besides that, even Data Scientists love the efficiency boost our system yields.

Save time & money

Save time & money

Impact. Delivered. – Customers. Like.

Impact. Delivered.
– Customers. Like.

Successful Case with Atelier Goldner



The ROI of the print impulses was too low. The goal was to reduce print costs (an average of 26 print impulses per year) without losing sales.


The Solution

Identify customers where sales remain the same despite lower stimulus.



A cohort of 40-60%, in which the number of impulses 
from 26 to 10, while the turnover remained the same. 

Deliver Impact

How Does It Work?

Simple. That’s how it works. And the best is, it works with every print provider.


See What Our Customers Have Accomplished

We love the results our customers have achived with the Print Optimizer

Walz Case Study Blogpost

From Rigid RFM Models to Intelligent, Flexible Customer Scorings

Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the brands Baby-Walz, Die moderne Hausfrau and Walzvital. Since 2000, the…

Magazine zum Globus – Case Study

The Final Piece of Puzzle in Customer-Centric Marketing

Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used…

Budnikowsky Case Study

How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting

Lack of Advertising Effectiveness due to Misdirected Selection IWAN BUDNIKOWSKY GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the Budni customer card – 40% of them for over 14 years. At the start of…

Need a hand or an ear?
No worries, our Print & CRM Consultants have got both!

All first steps are difficult. It is important to us to help, guide and, advise our customers. Our experts can draw from many years of experience for your success.

Dr. Dennis Proppe, CrossEngage

Dr. Dennis Proppe

Co-Founder, MD & Executive Consultant


Dennis is the co-founder of CrossEngage and has been leading teams in data-driven customer engagement for 15 years. He has generated sustainable results for clients in over 100 projects. His focus is on strategy, data, analytics, and technology.

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Elena Eckhardt

Elena Eckhardt

Director Consulting


Elena is a seasoned executive with over 10 years of experience in the CRM environment and is responsible for the consulting business at CrossEngage. Previously, she was Head of CRM at Finanzcheck and led the APAC CRM division at HelloFresh.

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Already a Print Pro? Challenge Accepted.

Yes, we know you are excellent. We actually do work with many excellent people like you. And they all gave our AI the chance to compete with their methods. Will you give AI-a-try?

Print Optimizer
Print Optimizer

Leading Brands That Trust CrossEngage

Peek & Cloppenburg
Deutsche Bahn
Shop Apotheke
CrossEngage Print Optimizer

Become a Print Optimizer Today!

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