Concentrated Knowledge for Successful Customer Relationships

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Highlights of touchpoints digital 2020

Highlights of touchpoints digital 2020

Let the Marketing Flywheel Spin The platform economy has a firm grip on the world of retail and e-commerce companies. Direct customer access is becoming increasingly difficult and expensive. Margins...

Onsite Personalization With a CDP

Onsite Personalization With a CDP

Today’s customers have high expectations: They want personalized, relevant content at the right time and through the right channel. According to a study by Accenture, 91% of consumers prefer brands...

KPI-Based Audience Management With Avocadostore

KPI-Based Audience Management With Avocadostore

It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured...

Customer Data: An Overview

Customer Data: An Overview

Personalized customer communication is indispensable for building and maintaining direct customer relationships – and customer data is the basis for this. This article provides a basic overview of the different categories of customer data, which sources they can be obtained from, and how they can be used…

Customer Segmentation: What, Why, and How

Customer Segmentation: What, Why, and How

Customer segmentation is the division of customers based on specific customer data. The aim of customer segmentation is to increase sales via personalized content tailored to the respective segment. Learn more about the basics and methods of customer segmentation…

Twago Showcase – Why Talent is Family

Twago Showcase – Why Talent is Family

Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four...