Concentrated Knowledge for Successful Customer Relationships
Browse through our latest blog posts, case studies, best practices, and exciting videos and learn how to maximize your customers’ lifetime value successfully.
Customer Data: An Overview
Personalized customer communication is indispensable for building and maintaining direct customer relationships – and customer data is the basis for this. This article provides a basic overview of the different categories of customer data, which sources they can be obtained from, and how they can be used…
Master Fluctuations in Customer Acquisition (2/3): Use Cases for Peak Phases
Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the second of our three-part series (see part 1 here), Senior Sales...
Master Fluctuations in Customer Acquisition (1/3): How to Cope
Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi...
Customer Segmentation: What, Why, and How
Customer segmentation is the division of customers based on specific customer data. The aim of customer segmentation is to increase sales via personalized content tailored to the respective segment. Learn more about the basics and methods of customer segmentation…
Sell to the Surfers: Converting Shoppers That Are Just Browsing
Window Surfers Out on the high street, if someone’s looking through a shop’s windows but doesn’t step in to buy anything, it’s called ‘window shopping’. The same thing happens online. Online...
#11 Krzysztof Szymanski – CRM Lead GetYourGuide
Where Are CRM Managers Going Wrong? CRM stands for “Customer Relationship Management”, so why is so much CRM focused on short-term revenue increase? Krzysztof Szymanski, CRM lead for global tour...
FOND OF Showcase – From Generic Messaging to Personalization
Increasing Customer Value The Cologne stop of our Christmas Roadshow, organized by trbo, optilyz, Gpredictive and us at CrossEngage, took place at our client FOND OF’s office. FOND OF was founded in...
Twago Showcase – Why Talent is Family
Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four...
Hey, Wake Up! Reactivating Dormant Customers with a CDP
The Silent Treatment Dormant customers, also known as inactive customers, are a present phenomenon in nearly every industry. A percentage of most business’ mailing lists in all likelihood contain...
Navigating the Customer Data Jungle: What Separates a CDP from a DMP, CRM, DWH or Marketing Cloud?
There’s a whole landscape of customer data solutions out there, and the new customer data platform (CDP) category is causing confusion amongst marketers. Differentiating between CDPs and other...
Saving the Sale: Converting Cart Abandoners with a CDP
Unfulfilled Desires Cart abandonment is a particularly digital phenomenon. While physical shopping carts full of unpurchased items are rarely abandoned by shoppers who’ve changed their minds,...
HelloFresh Case Study – How to Double Your ROI
HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to...
#10 Nils Weber – Founder & Managing Director NEXUS BC
Strategy, Organization, Technology Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but...
Customer Data Platforms: A Beginner’s Guide to CDPs
A Customer Data Platform (CDP) cuts through a company’s data silos by gathering and combining customer data from different sources and channels. The combined data is readily usable for marketing...
#9 Paul Schwarzenholz – Co-Founder zenloop
“There is no one reason for churn” In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is...
OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain’t One
Visitors to our OMR Masterclass 2019 know that the platform economy has massively shaken up marketing. For decades, the unattractive procedural costs of switching between brands have kept customers...
Real CDPs and Wannabes
The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being...
#8 Dr. Markus Wuebben – Co-Founder & Managing Director CrossEngage
Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. He is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven...
CRM Quiz
How Good Is Your CRM? Take the Quiz and Find Out in a Few Minutes! Are you a true CRM hero, just on a good path or do you need to invest a little bit more to make some improvements? Strategy: Is...
#7 Dr. Florian Heinemann – Founding Partner Project A
Dr. Florian Heinemann at the Heroes of CRM Conference This episode of the CrossEngage Podcast was recorded at this year's Heroes of CRM Conference, which we started to create a platform for modern...
9 Chief Trends in CRM at DMEXCO 2018
When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time...
#6 Mark Ralea – Managing Director Stylebop
“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the...
Heroes of CRM Conference 2018
Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring...
#5 Mark Bosold – Digital Analytics & Marketing Tech Expert
“A Holistic View on Customers Interests Me the Most”Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode...