Concentrated Knowledge for Successful Customer Relationships
Browse through our latest blog posts, case studies, best practices, and exciting videos and learn how to maximize your customers’ lifetime value successfully.
What is the difference between a Customer Data Platform and a Marketing Cloud?
Summary The strength of Marketing Clouds – in part because they tend to originate in the field of e-mail marketing – lies in the design and delivery of advertising messages in the most...
#4 Robert Rebholz – Co-Founder & Managing Director Optilyz
The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, he...
OMR Masterclass “Marketing & CRM Trends 2018”
Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent...
Customer Data Platforms: Europe Is Getting Ready
Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly...
#3 Christian Ballies – Marketing & CRM Consultant
“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data,...
#2 Andre Alpar – Online Marketing Expert
“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides...
How Synchronized On- and Offline Channel Execution Boosts HelloFresh’s ROI by 130%
Watch the Webinar Speaker Florian Bonnet, Head of CRM at HelloFresh Florian Bonnet is head of CRM at HelloFresh, the leading global provider of fresh food at home. In this position, he is...
#1 Manuel Hinz – Co-Founder & Managing Director CrossEngage
In this first edition of our podcast, CrossEngage Co-Founder Manuel Hinz explains the reasoning behind CrossEngage and shares valuable insights on the evolution of CRM and marketing. If you want to...
3 Ways to Segment Your Customers
Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is...
RFM Model in CrossEngage: Dynamic Targeting with Marketing Automation
Nowadays, numerous tools allow you to precisely measure the success of your CRM and Online Marketing campaigns. With a data-driven approach you can even automate performance analysis per individual...