Intelligent Audience Management
Intuitively identify valuable audiences and gain a deeper understanding of them.
The more you understand your audiences, the better you can provide value to them. In the end, it is precise targeting that matters to reach full customer centricity. Yet, finding and managing relevant audiences can be a lengthy, challenging, and daunting task. Our Intelligent audience management solution makes it intuitive for anyone to reveal the perfect audiences for their targeting.
Drag and Drop For Relevance
Don’t spray and pray. The more fine-grained you create your audience and the more specific you target them, the more relevance you create. In the end, don’t we all want to be treated as individuals? Our intuitive audience management lets you easily combine and arrange customer traits and behavior the way you need it. This yields highly relevant target groups and customer segments. You can easily integrate your existing segments with our audience inclusion functionality.
Easily Integrate Your Predictions
Directly leverage the power of your own predictive models. While other systems require you to transfer data between systems, all your predictions are readily available in our audience management. This enables you to prioritize your audience based on predicted scores such as CLV, expected response behavior, conversion rates, and many more without effort.
Analyze and Understand Your Audience
How does your audience look like? How much is the audience worth in terms of CLV? How will they behave? What do they like? Knowing what matters most to your audience is key to creating relevance. We provide you with appealing insights and predictions based on deeply nested connections in your data and advanced AutoML methods in our platform. You can consider each customer’s individual preferences regarding channel, time, and content.
Activate On All Channels and Systems
You can easily activate an audience in a cross-channel marketing campaign or send it to any other destination using our data activation solution.