No-Code Predictive Modeling
Build and run your own predictive models without writing a single line code.
Knowing what to expect from your customers is your key lever to value-based customer management. But as Niels Bohr said, “it is difficult to make predictions, especially about the future”. Our predictive modeling solution makes this process fundamentally easier. It does not require any coding skills for you to determine your customers’ (future) values, preferences, and behaviors using predictive analytics. And the best part: All models you build to analyze your customers are instantly in production, usable throughout the platform, and get automatically rescored. This is MLOps at its finest.
Build Your Own Models Without Coding
No data science background? No problem! Anyone can build custom predictive models that are tailored to your individual business needs using our no-code model builder. CLV, next best offer, advertising affinity, 1st to 2nd order, and many more predefined models are just a few clicks away. The best thing here: You are not bound to only a few models your vendor thinks are best for you. You can build customer value predictions for any business case that involves future customer behavior without IT or data science support. The forecasts and customer values determined form the intelligent basis for value-oriented, automated customer selections and classifications in all your campaigns and marketing activities.
Understand the Impact of Your Predictions
Using predictions to optimize your marketing might seem like a huge step. Can you really trust your models? Luckily, our prediction module has got you covered. You can easily see the influence and outcome of your model, sliced by customer segment, demographics, and their past behavior. This gives you the opportunity to really understand the impact of the predictions you made. If you want to dive even deeper, our model inspection page gives you hard facts on the validity and quality of every model. You can even test your predictions on campaigns that have already been run to assess the predictive power.
Want to Go Further? Our Model Builder Extensions Make You Discover New Frontiers
Already familiar with predictive models? Want to cover even more ground? Our low-code extensions to the model builder give you almost free reign in building any kind of custom prediction model. You can add new variables, new constraints, highly customize the target variables and even change the fundamentals of the modeling process here. All you need is some knowledge of SQL and JSON and you have a fully flexible AutoML platform at your fingertips.
Need for discussion? Just get in touch with our data scientists!
Stepping onto new terrain may sometimes be challenging. We appreciate this and therefore our large team of experienced data scientists is awaiting your call to assist you in building your own machine learning models. Just get in touch!