The Macroeconomic Environment and Conditions in Online Marketing Have Fundamentally Changed


Companies are currently suffering the effects of difficult customer acquisition as well as the consequences of inflation and a tense economic situation. The days of disproportionate growth in e-commerce are over. So how can they continue to operate profitably in the market?

 “Companies must sustainably inspire their customers with predictive CRM – CRM 2.0!”

In order to build long-term, valuable customer relationships, a whole universe of use cases presents itself. Many promise easy implementation and quick, significant success.

In this webinar, we will show you a complete, systematic framework for implementing, testing, and analyzing use cases from practice.


Identify and delimit the problem


Elaborate the goal and define the requirements


Formulate and test the hypothesis

Our product lead Julius Graage and CMO Dr. Markus Wuebben show what is important when defining a use case and give examples of successful use cases from our clients: