Many industries and business models are subject to fluctuations – seasonal or otherwise – in their customer acquisition. Examples include tourism, events and entertainment, sport and fitness, certain subscription and e-commerce models, and, in the current situation, even FMCG businesses.

There are times when affected businesses win many new customers in a short period of time. These customers must be retained: If they aren’t, newly won customers churn and the potential to widen the base of loyal customers is not exploited, ultimately earning less revenue than what there was potential for. Sometimes, the situation flips: Customer acquisition caves in and strong customer relationship management becomes essential to stay afloat.

All Sessions

We have created a three-part webinar series to provide companies who suffer from customer acquisition fluctuations practical advice and insights.

Part 1

April 8, 2020
03:00 PM

How to Cope With Fluctuations in Customer Acquisition

The first part of our series will set the stage and provide an overview of possible challenges as well as strategic and tactical approaches on how to master them.

Part 2

April 15, 2020
03:00 PM

Use Cases for Peak Phases: Retain Newly Won Customers

The second session is dedicated to concrete use case examples for peak acquisition phases in which companies acquire large amounts of new customers and need dedicated campaigns to retain them.

Part 3

April 22, 2020
03:00 PM

Use Cases for Downswings: Activate and Develop Existing Customers

Our third session is dedicated to concrete use case examples for downswings in customer acquisition. You will learn and get inspired on how to get the most out of your existing customers when they’re needed most.


Maxi Nelkenbrecher, CrossEngage

Maxi Nelkenbrecher has been working as a Senior Sales Consultant for CrossEngage since December 2019. She has had several years of experience in the MarTech landscape, leveraging analytics and data-driven marketing to help customers generate value from data. Before joining CrossEngage, she was Head of Key Account Management at Webtrekk and Senior Key Account Manager at plista.

Marius Busen, CrossEngage

Marius Busen has been working for the customer data and engagement platform provider CrossEngage as Corporate Development Manager since mid-2018. He primarily supports the company founders in the areas of fundraising, strategy, and partnerships. He has previously worked in business development at eBay and foodora, and wrote his thesis on “Innovative CRM using a Customer Data Platform as a competitive advantage”.