Create Unique
Customer Moments

To Make Your Marketing Flywheel Spin
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The New Wave of CRM – Conquer the Consideration Set

October 29, 2021, Festsaal Kreuzberg

Our Customer Operating System:

Two Platforms,
Seamlessly Integrated

CrossEngage is the Customer Operating System for growing your customer base into valuable, individual customer relationships. We offer a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) that smartly leverage the power of your first-party customer data using best-in-class artificial intelligence (AI) and automated machine learning (AutoML)

Customer Data Platform

Collect and act upon your first-party customer data to create relevant communications across all marketing channels.

  • Collect data from all sources in real time
  • Extensive 360° user profiles
  • Sophisticated segmentation and automation
  • Cross-channel customer journeys and campaign management
  • Many out-of-the-box integrations

Customer Prediction Platform

Detect and understand each individual customer’s behaviors, intentions, and preferences using advanced AI & AutoML methods.

  • Predefined machine learning algorithms
  • Predict CLV, churn, second-order, and more
  • Advanced models for business-individual use cases
  • AutoML workbench for more advanced experts and data scientists
  • Easy to set up and maintain

Stronger Together

Both platforms are independent of each other. Yet, their full potential is only unleashed when used together. Our platforms automatically exchange data and predictions. This yields unbeatable user experience, process optimization, and control for faster time to market for your customer engagement activities.

How We Spin Your Marketing

To make the infamous Marketing Flywheel spin, brands need to focus on creating an exceptional customer experience for every single customer while at the same time allocating their marketing budgets to the right activities. We are convinced that the smart leveraging of customer data is the key to achieve this.

Because Life Is Change,

Our Customer Operating System Is Made for Change

Customers constantly change their behaviors, attitudes, and preferences. In the end, that’s the concept of life. Therefore, the CrossEngage Customer Operating System embraces change as a key concept across the entire customer data lifecycle based on a sophisticated behavioral customer data model.

“Target customers more precisely and deliver the right messages to increase customer happiness.”

– Lisa Hütteroth, Head of CRM, Friendsurance

Lisa Hütteroth, Head of CRM, Friendsurance
Lisa Hütteroth, Head of CRM, Friendsurance

Let’s Talk About
How Your Enterprise Can Benefit

We’ll dive deeply into our product and address your individual requirements and use cases.

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Associations

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BVDW
CDP Europe Founding Sponsor & RealCDP
KI Bundesverband
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Awards

E-commerce Germany Award 2019
Deloitte Technology Fast 50 Award 2019
Gartner: Cool Vendor in Multichannel Marketing

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