The New Wave of CRM – Conquer the Consideration Set
October 29, 2021, Festsaal Kreuzberg
Our Customer Operating System:
Customer Data Platform
Collect and act upon your first-party customer data to create relevant communications across all marketing channels.
- Collect data from all sources in real time
- Extensive 360° user profiles
- Sophisticated segmentation and automation
- Cross-channel customer journeys and campaign management
- Many out-of-the-box integrations
Customer Prediction Platform
Detect and understand each individual customer’s behaviors, intentions, and preferences using advanced AI & AutoML methods.
- Predefined machine learning algorithms
- Predict CLV, churn, second-order, and more
- Advanced models for business-individual use cases
- AutoML workbench for more advanced experts and data scientists
- Easy to set up and maintain
Both platforms are independent of each other. Yet, their full potential is only unleashed when used together. Our platforms automatically exchange data and predictions. This yields unbeatable user experience, process optimization, and control for faster time to market for your customer engagement activities.
How We Spin Your Marketing
To make the infamous Marketing Flywheel spin, brands need to focus on creating an exceptional customer experience for every single customer while at the same time allocating their marketing budgets to the right activities. We are convinced that the smart leveraging of customer data is the key to achieve this.
Because Life Is Change,
Our Customer Operating System Is Made for Change
Customers constantly change their behaviors, attitudes, and preferences. In the end, that’s the concept of life. Therefore, the CrossEngage Customer Operating System embraces change as a key concept across the entire customer data lifecycle based on a sophisticated behavioral customer data model.
Let’s Talk About
How Your Enterprise Can Benefit
We’ll dive deeply into our product and address your individual requirements and use cases.