Discover the Building Blocks of a Successful CRM Strategy

We believe in a customer-centric business strategy in which Customer (Lifetime) Value forms the core of all CRM activities. Executing a value-based CRM strategy can be challenging at first – we are aware of this. Thus, we have developed a framework that helps you make your way into the world of value-based CRM. We believe, the success is rooted in the following five fundamental steps:

These five steps form the value-based CRM flywheel that accelerates with every iteration and thereby constantly improves the effectiveness of your daily CRM operations.​

Let’s take a deeper look into each of these building blocks and understand how our blend of software and consulting provides a comprehensive solution for successful value-based customer relationship management.

CrossEngage Software

Collect & Organize Data

A Solid Foundation of Data

Pivotal to any successful CRM strategy is the ability to collect and organize data from various sources. This lays the groundwork for all subsequent CRM capabilities. Explore how our Customer Data Management Solution can serve as your powerful ally in turning data into actionable insights.

CrossEngage Software

Collect & Organize Data

A Solid Foundation of Data

Pivotal to any successful CRM strategy is the ability to collect and organize data from various sources. This lays the groundwork for all subsequent CRM capabilities. Explore how our Customer Data Management Solution can serve as your powerful ally in turning data into actionable insights.

CrossEngage Software

Augment

The Capability to Augment Your Data

Unleash hidden opportunities to elevate your customer value. Our tailored consulting services, in conjunction with our specialized software, will guide you through the discovery phase, revealing untapped potential within your customer base. Learn more about our Consulting Services and how our software bolsters your discovery process.

CrossEngage Software

Augment

The Capability to Augment Your Data

CrossEngage Software

Unleash hidden opportunities to elevate your customer value. Our tailored consulting services, in conjunction with our specialized software, will guide you through the discovery phase, revealing untapped potential within your customer base. Learn more about our Consulting Services and how our software bolsters your discovery process.

CrossEngage Software

Discover

The Ability to Discover the True Value in Customers

Empower your customer data with descriptive and predictive KPIs (such as CLV, individual customer purchase probability) that guide decision-making and easily create value-based customer segments in a matter of minutes. Dive into our Intelligent Audience Management Solution and discover our user-friendly No-Code Predictive Model Builder to take your customer insights to the next level.

CrossEngage Software

Discover

The Ability to Discover the True Value in Customers

Empower your customer data with descriptive and predictive KPIs (such as CLV, individual customer purchase probability) that guide decision-making and easily create value-based customer segments in a matter of minutes. Dive into our Intelligent Audience Management Solution and discover our user-friendly No-Code Predictive Model Builder to take your customer insights to the next level.

CrossEngage Software

Orchestrate & Engage

The Ability to Orchestrate Engagement

Craft a seamless and personalized engagement across all channels and touchpoints with our comprehensive products. Experience our Cross-Channel Campaign Management and Data Activation Solution and understand how we provide operational support to accelerate your CRM setup.

CrossEngage Software

Orchestrate & Engage

The Ability to Discover the True Value in Customers

CrossEngage Software

Craft a seamless and personalized engagement across all channels and touchpoints with our comprehensive products. Experience our Cross-Channel Campaign Management and Data Activation Solution and understand how we provide operational support to accelerate your CRM setup.

CrossEngage Software

Optimize

The Capability to Continuously Optimize

Evolve with the dynamic business landscape through continuous measurement and optimization of your customer engagement and marketing efforts. Discover how our unique blend of services supports clients in perpetually improving their CRM strategies through A/B testing and advanced test evaluations.

CrossEngage Software

Optimize

The Capability to Continuously Optimize

Evolve with the dynamic business landscape through continuous measurement and optimization of your customer engagement and marketing efforts. Discover how our unique blend of services supports clients in perpetually improving their CRM strategies through A/B testing and advanced test evaluations.

Our offerings are anchored in the conviction that understanding and leveraging customer value fosters more robust relationships, enhances customer experiences, and drives long-term business growth. Partner with us and revolutionize your CRM with a value-driven approach.

CRM Check

What is the level of your current CRM set up?
Beginner, Intermediate or State of the Art?

Do our short CRM quiz and we’ll tell you!

Read On

Learn how to take your CRM strategy to the next level

A/B-Testing of Predictive Models | Part 1

A/B-Testing of Predictive Models – Guideline & Best Practices

Why Should You Test At All? When companies work with the CrossEngage Customer Prediction Platform (CPP), they naturally ask themselves what effect the predictive models created in the platform have on their marketing KPIs and on individual campaigns…

Customer Segmentation: What, Why, and How

Customer Segmentation: What, Why, and How

Customers are like snowflakes: No two customers are the same. Even customers purchasing similar products or services have very different characteristics, needs, and interests. It is no surprise that customers differ in their demographics and locations, but traits such as product category preferences…

Budnikowsky Case Study

How to Upgrade Your Customer Retention Strategy with (Predictive) Customer Lifetime Value

Acquisition costs are at an all-time high, and the current economic downturn won’t make things easier anytime soon. Read on to learn about why marketers are shifting their priority away from customer acquisition and focusing instead on their current customers with a…

CrossEngage

Schedule Your Free Consultation Now

  • Hidden
  • We will treat your information with respect. By submitting this form, you acknowledge that the information you provide will be transferred to CrossEngage for processing in accordance with our Privacy Policy. You can change your mind at any time by clicking the unsubscribe link in any email or by contacting us.
  • This field is for validation purposes and should be left unchanged.

CrossEngage veranstaltet dieses Event gemeinsam mit der Deutschen Post AG und Postadress. Sie stimmen zu, dass Ihre Daten an den Mitveranstalter weitergegeben werden und dieser Sie im Anschluss über seine Produkte und Dienstleistungen informieren darf.