Would you like to learn more about modern marketing solutions and the potential of customer engagement platforms? Take part in these great conferences, webinars, and workshops, and meet our team to have your questions answered.
October 8, 2021, online
The annual Project A Knowledge Conference – short PAKCon – is a one-day conference for anyone who is interested in digital innovation, venture capital, and entrepreneurship. Experts from every area of digital operations will share their insights and best practices. Meet us in Dr. Markus Wuebben’s talk about “Customer Lifetime Value & Customer Lifecycle Stages: A systematic approach to managing CRM audiences”.
November 9, 2021, online
From November 8 to 12, 2021, OMR is back with the next round of Digital Masterclasses! Simply secure your free ticket and apply for the sessions from October 4. Join us on Nov 9 at 11:30 am for Dr. Markus Wuebben’s session “CLV ❤ CLC: Die Rakete für Eure Kundenbindung!”.
August 19 – September 02, 2021, online
Our Lunch Break Sessions start into the next round.
Every Thursday at lunchtime, we will provide 30 minutes of insights on CLV. We start on August 19 with the session “Customer lifetime value forecasting is good, customer lifetime value management is better”.
Register now for free!
August 17 & 18, 2021, online
OMKB is the virtual conference highlight in summer 2021: a meeting place for decision-makers from digital business, marketing and innovation.
Meet us on August 17 and 18 – we will be there live with two speaking slots and a roundtable.
June 23, – July 07, 2021, online
Customer Lifetime Value (CLV) is only for the data science or BI department? Far from it!
In this webinar series, you will find out why only a few companies have been able to implement CLV and what you can do now.
June 29 – July 1, 2021, online
Meet us at the e-commerce event of the year!
Secure your spot in our Speakingslot “The (future) Customer Lifetime Value: Why it is vital for retailers & brands and how it can be easily implemented”.
The best part? It’s free to attend. Just log in to K5 Klub and stream the recording of our talk.
April 15, 2021, online
How to successfully digitalize the customer journey and position your brand as a pioneer in online retail? In this webinar with Jochen Missel, Co-CEO of Alphapet Ventures, and Dr. Markus Wuebben, you will learn which steps, tools and what kind of competencies were needed to make this happen and where the exciting journey is headed. Get all the insights and watch it now!
Mar 22-26, 2021, online
We are participating in the Shift/CX Conference 2021. A week full of insights and exchange about Customer Experience. The conference day on March 25 is themed “Marketing Automation – More Customer Delight through Dialog Chains & AI”: Listen to the expert talk “Profitable Kundenbeziehungen in der Plattformökonomie ’21 – Ein Leben nach der Erstkaufprofitabilität” by Dr. Markus Wuebben on March 25 at 10:10 am.
February 4, 2021, 11 am
2020 brought up a whole new set of challenges for marketers in data- and AI-driven CRM. In this webinar, Patricia Marienfeld and Dr. Markus Wuebben (CrossEngage) share the main changes they saw in CRM in 2020 and the trends they predict for 2021.
November 17 – December 10, 2020
Make your flywheel spin: The touchpoints digital is the meeting point for all those who want to optimize their CRM intelligently and in a data-driven way. This year, we bring together top decision-makers, CEOs, and marketing experts to jointly get your marketing flywheel spinning. Top presentations on the latest trends in marketing, best practices, and inspiration from the field, and last but not least: networking!
June 10, 2020
In this hands-on webinar we will show you how to use product stock and price changes in real-time campaigns for individual customer interactions.
June 3, 2020
In this webinar with our technology partner optilyz you will learn how the joint use of direct mail and a CDP meets customer expectations and increases loyalty.
May 27, 2020
Full speed ahead: Learn in this webinar with our technology partner trbo how the joint use of an onsite personalization platform and a CDP extends the (data) field of view and makes personalization more effective.
May 13, 2020
How a clearly defined key performance indicator system makes high-performance audience management possible: Nowadays, it is impossible to manage this without data. But it is not enough to have it – you also have to use it profitably. In this webinar, our customer Avocadostore shows how this works!
May 6, 2020
Especially in the current situation, it is important to retain customers – be it new or existing ones. In our webinar with Gpredictive, we will show how predictive models are used in a customer data platform (CDP) for innovative CRM approaches.
April 8/15/22, 2020
We have created a three-part webinar series to provide companies who suffer from customer acquisition fluctuations practical advice and insights.
September 11-12, 2019, Cologne
DMEXCO is the global business and innovation platform of the digital economy. In our exclusive Lunch & Masterclass, we brought special guest Dr. Florian Heinemann on stage. Download his presentation “Best Practices in MarTech/Customer/User Data Related Infrastructure”.
June 4-5, 2019, Berlin
CrossEngage will be present as both exhibitor and speaker at the e‑commerce event of the year. Meet us at our booth, and secure your seat for our Masterclass about CRM and marketing trends.
July 27, 2018, Berlin
As markets are getting more and more competitive, getting the most value out of every customer is the key to succesfully setting yourself apart from you competitors. But how do you build a longlasting, sustainable relationship with your customers? Join us for great talks, expert advice and invaluable networking. Enjoy drinks, snacks, and as much genius you can handle.
May 5, 2018, Munich
Executives, managers and experts from the fields of Big Data, Business Intelligence, and CRM join to keep up to date with the latest trends.
March 19-22, 2018, London/Amsterdam/Hamburg
In the course of Germany’s most famous marketing conference, OMR Festival 2018, we will officially launch the Customer Data Platform Institute Europe together with David Raab. The launch will be accompanied by three roadshow events in London, Amsterdam, and Hamburg.
February 1, 2018, 11:00 am CET
In this webinar, we join forces with HelloFresh and optilyz, in order to present you an ideal case of combining offline and online channels in customer relationship management.
November 30, 2017, 11:00 am
Gpredictive allows clients to segment customers according to their individual value and address them before they churn.
November 2, 2017, London
October 26, 2017, Berlin
Presentation with Florian Bonnet, Head of CRM at HelloFresh, and our Co-Founder Manuel Hinz talking about how to spread personalized messages across channels.
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