Events

OMKB Kickoff 2022​

January 18-19, 2022, online

Prepare for the virtual conference highlight in spring 2022: OMKB is the meeting point for decision-makers from digital business, marketing, and innovation. Over 60 presentations, interactive roundtables, deep dive panels, and in-depth Q&A sessions on the most relevant topics in the online industry today await you. Get your free ticket and meet us there!

MOONOVA / Commerce Week 

February 21-25, 2022, Munich

Meet CrossEngage at MOONOVA, the new trade fair concept of Commerce Week and Internet World: The hybrid highlight event for digital retail will go on stage from February 21 to 25, 2022 – two days live in Munich and five days virtual. A community of doers and decision-makers work together to create outstanding digital shopping solutions and customer experiences.

D3con 

Nov 23-24, 2021, Hamburg

Meet us at d3con in Hamburg and learn which technological developments will shape the advertising industry: Our Co-CEO & Founder Manuel Hinz will discuss current and future technological developments along with other tech leaders on November 23 at 4:20 pm. Also, our co-CEO & founder Björn Goerke will talk about the amazing journey of Outfittery and its future plans together with its founder Julia Bösch and Digital Forward CEO Erik Siekmann in a live recording of the Marketing Transformation Podcast and d3con Podcast on November 24 at 5:05 pm. Watch all recordings here.

Marketing Börse 

November 10, 2021, online

The digital conference Marketing Automation Trends 2022, hosted by Marketing Börse, provides you with tips and ideas for your annual planning. In his talk about systematic CRM Audience Management, our CMO Dr. Markus Wuebben shows why marketers need to know CLV & lifecyle stages of each customer and how your CRM benefits from this. Request the recordings here.

Digital Bash 

November 4, 2021, online

Join the largest web conference in the digital industry! This event organized by industry insiders will bring you concentrated knowledge in one morning, top-class speakers and topics, and directly applicable use cases. See our CMO Dr. Markus Wuebben talk about “Rough times in performance marketing? Why CRM must now be the top priority for CMOs!”. Just sign up and watch the recording.

Digital Masterclass @OMR 

November 9, 2021, online

From November 8 to 12, 2021, OMR is back with the next round of Digital Masterclasses! Simply secure your free ticket and apply for the sessions from October 4. Join us on Nov 9 at 11:30 am for Dr. Markus Wuebben’s session “CLV ❤ CLC: Die Rakete für Eure Kundenbindung!”.

Heroes of CRM Conference 2021

October 29, 2021, Berlin

Heroes of CRM 2021 is setting out to unite the powers of CRM. Gear up for expert industry insights, current trends, and an extraordinary community of like-minded people at Germany’s largest CRM conference.

PAKCon 2021

October 8, 2021, Berlin / online

The annual Project A Knowledge Conference – short PAKCon – is a one-day conference for anyone who is interested in digital innovation, venture capital, and entrepreneurship. Experts from every area of digital operations will share their insights and best practices. Meet us in Dr. Markus Wuebben’s talk about “Customer Lifetime Value & Customer Lifecycle Stages: A systematic approach to managing CRM audiences”.

Lunch Break Sessions

June – September 2021, online

Customer Lifetime Value (CLV) is only for the data science or BI department? Far from it!
In this webinar series, you will find out why only a few companies have been able to implement CLV and what you can do now.
Check out the summary!

MarTech TRENDS 2021

August 12, 2021, online

We are attending MarTech Trends 2021!
Join us as our Co-Founder Dr. Markus Wuebben gives more insights about “Predictive CRM – The survival elixir for brands in the platform economy”.
Participation in the presentations is free of charge.

CX1 Webinar – Vom Online-Shop zum digitalen Marktplatz für Beauty & Health

July 08, 2021, online

While more and more online retailers are realizing the potential of retention measures to prevent dissatisfied customers from leaving in time, too few stores still make sufficient use of their satisfied customers. In this 30-minute webinar, learn how Zur Rose uses CrossEngage and zenloop to turn satisfied first-time buyers into loyal brand advocates. Download all info here!

K5 goes digital

June 29 – July 1, 2021, online

Meet us at the e-commerce event of the year!
Secure your spot in our Speakingslot “The (future) Customer Lifetime Value: Why it is vital for retailers & brands and how it can be easily implemented”.
The best part? It’s free to attend. Just log in to K5 Klub and stream the recording of our talk.

Webinar: The dog always eats – How Alphapet Ventures is digitizing the pet market

April 15, 2021, online

How to successfully digitalize the customer journey and position your brand as a pioneer in online retail? In this webinar with Jochen Missel, Co-CEO of Alphapet Ventures, and Dr. Markus Wuebben, you will learn which steps, tools and what kind of competencies were needed to make this happen and where the exciting journey is headed. Get all the insights and watch it now!

Shift/CX

Mar 22-26, 2021, online

We are participating in the Shift/CX Conference 2021. A week full of insights and exchange about Customer Experience. The conference day on March 25 is themed “Marketing Automation – More Customer Delight through Dialog Chains & AI”: Listen to the expert talk “Profitable Kundenbeziehungen in der Plattformökonomie ’21 – Ein Leben nach der Erstkaufprofitabilität” by Dr. Markus Wuebben on March 25 at 10:10 am.

Commerce Week

Mar 8-12, 2021, online

Internet World Expo was yesterday – Commerce Week is today: five days, 14 topics. CrossEngage is also attending this event. Join our Masterclass on March 9 at 1 pm and learn more about the latest trends in marketing. Registration is for free.

NEXUS: Die Next Level E-Commerce Messe

Feb 24-25, 2021, online

CrossEngage has attended NEXUS exhibition 2021. You could have met us at our virtual booth in the online marketing theme world and now can view our speaking slot from Dr. Markus Wuebben.

Webinar: CRM in 2020 was challengingly fast? 2021 will be even faster!

February 4, 2021, 11 am

2020 brought up a whole new set of challenges for marketers in data- and AI-driven CRM. In this webinar, Patricia Marienfeld and Dr. Markus Wuebben (CrossEngage) share the main changes they saw in CRM in 2020 and the trends they predict for 2021.

touchpoints digital 2020

November 17 – December 10, 2020

Make your flywheel spin: The touchpoints digital is the meeting point for all those who want to optimize their CRM intelligently and in a data-driven way. This year, we bring together top decision-makers, CEOs, and marketing experts to jointly get your marketing flywheel spinning. Top presentations on the latest trends in marketing, best practices, and inspiration from the field, and last but not least: networking!

Digital Heroes of CRM Conference 2020

Started June 23, 2020 

This year, the Digital Heroes of CRM Conference delivered talks directly into your home. Together with our partners, we streamed cutting-edge CRM and marketing knowledge from industry experts. Watch every session online for free now!

Webinar: Keeping Users up to Date With Price and Stock Changes

June 10, 2020

In this hands-on webinar we will show you how to use product stock and price changes in real-time campaigns for individual customer interactions.

Webinar: Einzigartige Momente statt nur Touchpoints

 June 3, 2020

In this webinar with our technology partner optilyz you will learn how the joint use of direct mail and a CDP meets customer expectations and increases loyalty.

Webinar: Effektive Personalisierung mit einer Onsite-Personalisierungs-Plattform und einer CDP​

May 27, 2020

Full speed ahead: Learn in this webinar with our technology partner trbo how the joint use of an onsite personalization platform and a CDP extends the (data) field of view and makes personalization more effective.

Webinar: Aktivierung von Kundendaten bei Avocadostore

May 13, 2020

How a clearly defined key performance indicator system makes high-performance audience management possible: Nowadays, it is impossible to manage this without data. But it is not enough to have it – you also have to use it profitably. In this webinar, our customer Avocadostore shows how this works!

Webinar: Predictive Models im Cross-Channel-Marketing

May 6, 2020

Especially in the current situation, it is important to retain customers – be it new or existing ones. In our webinar with Gpredictive, we will show how predictive models are used in a customer data platform (CDP) for innovative CRM approaches.

Webinar: Fluctuations in Customer Acquisition and How to Master Them

April 8/15/22, 2020

We have created a three-part webinar series to provide companies who suffer from customer acquisition fluctuations practical advice and insights.

DMEXCO 2019

September 11-12, 2019, Cologne

DMEXCO is the global business and innovation platform of the digital economy. In our exclusive Lunch & Masterclass, we brought special guest Dr. Florian Heinemann on stage. Download his presentation “Best Practices in MarTech/Customer/User Data Related Infrastructure”.

K5 Future Retail Conference 2019

June 4-5, 2019, Berlin

CrossEngage will be present as both exhibitor and speaker at the e‑commerce event of the year. Meet us at our booth, and secure your seat for our Masterclass about CRM and marketing trends.

Online Marketing Rockstars Festival 2019

May 7-8, 2019, Hamburg

We’ll be attending OMR Festival 2019 to provide marketers with an essential overview of the latest trends, tools and best practices. Join our Masterclass or visit us at Hall B5, Booth PF01.

Heroes of CRM Conference 2019

April 5, 2019, Berlin

Elevate your CRM: We set out to unite the powers of CRM. Gear up for expert industry insights, current trends, and a superordinary community of like-minded people. Save your ticket now!

DMEXCO 2018

September 12-13, 2018, Cologne

DMEXCO is the global business and innovation platform of the digital economy. We were on stage with our presentation on CRM and marketing trends.

Heroes of CRM Conference 2018

July 27, 2018, Berlin

As markets are getting more and more competitive, getting the most value out of every customer is the key to succesfully setting yourself apart from you competitors. But how do you build a longlasting, sustainable relationship with your customers? Join us for great talks, expert advice and invaluable networking. Enjoy drinks, snacks, and as much genius you can handle.

BI Kongress 2018

May 5, 2018, Munich

Executives, managers and experts from the fields of Big Data, Business Intelligence, and CRM join to keep up to date with the latest trends.

OMR Festival 2018

March 22-23, 2018, Hamburg

At OMR Festival 2018, we provide marketing decision-makers and operational marketers with a useful overview of the latest updates, tools, and best practices in our Masterclass “Marketing & CRM Trends 2018” and at our booth.

CDP Institute Europe

March 19-22, 2018, London/Amsterdam/Hamburg

In the course of Germany’s most famous marketing conference, OMR Festival 2018, we will officially launch the Customer Data Platform Institute Europe together with David Raab. The launch will be accompanied by three roadshow events in London, Amsterdam, and Hamburg.

Webinar with HelloFresh & optilyz: How to Boost your ROI

February 1, 2018, 11:00 am CET

In this webinar, we join forces with HelloFresh and optilyz, in order to present you an ideal case of combining offline and online channels in customer relationship management.

Webinar with Gpredictive

November 30, 2017, 11:00 am

Gpredictive allows clients to segment customers according to their individual value and address them before they churn.

NOAH London 17

November 2, 2017, London

SCALE17

October 26, 2017, Berlin

Presentation with Florian Bonnet, Head of CRM at HelloFresh, and our Co-Founder Manuel Hinz talking about how to spread personalized messages across channels.