Events
Would you like to learn more about modern marketing solutions and the potential of customer engagement platforms? Take part in these great conferences, webinars, and workshops, and meet our team to have your questions answered.
Upcoming Events
PAKCon 2021
October 8, 2021, online
The annual Project A Knowledge Conference – short PAKCon – is a one-day conference for anyone who is interested in digital innovation, venture capital, and entrepreneurship. Experts from every area of digital operations will share their insights and best practices. Meet us in Dr. Markus Wuebben’s talk about “Customer Lifetime Value & Customer Lifecycle Stages: A systematic approach to managing CRM audiences”.
Heroes of CRM Conference 2021
October 29, 2021, Berlin
Heroes of CRM 2021 is setting out to unite the powers of CRM. Gear up for expert industry insights, current trends, and an extraordinary community of like-minded people at Germany’s largest CRM conference.
Digital Masterclass @OMR
November 9, 2021, online
From November 8 to 12, 2021, OMR is back with the next round of Digital Masterclasses! Simply secure your free ticket and apply for the sessions from October 4. Join us on Nov 9 at 11:30 am for Dr. Markus Wuebben’s session “CLV ❤ CLC: Die Rakete für Eure Kundenbindung!”.
Past Events
Lunch Break Sessions
August 19 – September 02, 2021, online
Our Lunch Break Sessions start into the next round.
Every Thursday at lunchtime, we will provide 30 minutes of insights on CLV. We start on August 19 with the session “Customer lifetime value forecasting is good, customer lifetime value management is better”.
Register now for free!
OMKB
August 17 & 18, 2021, online
OMKB is the virtual conference highlight in summer 2021: a meeting place for decision-makers from digital business, marketing and innovation.
Meet us on August 17 and 18 – we will be there live with two speaking slots and a roundtable.
Lunch Break Sessions: Maximize your CLV!
June 23, – July 07, 2021, online
Customer Lifetime Value (CLV) is only for the data science or BI department? Far from it!
In this webinar series, you will find out why only a few companies have been able to implement CLV and what you can do now.
K5 goes digital
June 29 – July 1, 2021, online
Meet us at the e-commerce event of the year!
Secure your spot in our Speakingslot “The (future) Customer Lifetime Value: Why it is vital for retailers & brands and how it can be easily implemented”.
The best part? It’s free to attend. Just log in to K5 Klub and stream the recording of our talk.
Webinar: The dog always eats – How Alphapet Ventures is digitizing the pet market
April 15, 2021, online
How to successfully digitalize the customer journey and position your brand as a pioneer in online retail? In this webinar with Jochen Missel, Co-CEO of Alphapet Ventures, and Dr. Markus Wuebben, you will learn which steps, tools and what kind of competencies were needed to make this happen and where the exciting journey is headed. Get all the insights and watch it now!
Shift/CX
Mar 22-26, 2021, online
We are participating in the Shift/CX Conference 2021. A week full of insights and exchange about Customer Experience. The conference day on March 25 is themed “Marketing Automation – More Customer Delight through Dialog Chains & AI”: Listen to the expert talk “Profitable Kundenbeziehungen in der Plattformökonomie ’21 – Ein Leben nach der Erstkaufprofitabilität” by Dr. Markus Wuebben on March 25 at 10:10 am.
Commerce Week
Mar 8-12, 2021, online
Internet World Expo was yesterday – Commerce Week is today: five days, 14 topics. CrossEngage is also attending this event. Join our Masterclass on March 9 at 1 pm and learn more about the latest trends in marketing. Registration is for free.
NEXUS: Die Next Level E-Commerce Messe
Feb 24-25, 2021, online
CrossEngage has attended NEXUS exhibition 2021. You could have met us at our virtual booth in the online marketing theme world and now can view our speaking slot from Dr. Markus Wuebben.
Webinar: CRM in 2020 was challengingly fast? 2021 will be even faster!
February 4, 2021, 11 am
2020 brought up a whole new set of challenges for marketers in data- and AI-driven CRM. In this webinar, Patricia Marienfeld and Dr. Markus Wuebben (CrossEngage) share the main changes they saw in CRM in 2020 and the trends they predict for 2021.
touchpoints digital 2020
November 17 – December 10, 2020
Make your flywheel spin: The touchpoints digital is the meeting point for all those who want to optimize their CRM intelligently and in a data-driven way. This year, we bring together top decision-makers, CEOs, and marketing experts to jointly get your marketing flywheel spinning. Top presentations on the latest trends in marketing, best practices, and inspiration from the field, and last but not least: networking!
Digital Heroes of CRM Conference 2020
Started June 23, 2020
This year, the Digital Heroes of CRM Conference delivered talks directly into your home. Together with our partners, we streamed cutting-edge CRM and marketing knowledge from industry experts. Watch every session online for free now!
Webinar: Keeping Users up to Date With Price and Stock Changes
June 10, 2020
In this hands-on webinar we will show you how to use product stock and price changes in real-time campaigns for individual customer interactions.
Webinar: Einzigartige Momente statt nur Touchpoints
June 3, 2020
In this webinar with our technology partner optilyz you will learn how the joint use of direct mail and a CDP meets customer expectations and increases loyalty.
Webinar: Effektive Personalisierung mit einer Onsite-Personalisierungs-Plattform und einer CDP
May 27, 2020
Full speed ahead: Learn in this webinar with our technology partner trbo how the joint use of an onsite personalization platform and a CDP extends the (data) field of view and makes personalization more effective.
Webinar: Aktivierung von Kundendaten bei Avocadostore
May 13, 2020
How a clearly defined key performance indicator system makes high-performance audience management possible: Nowadays, it is impossible to manage this without data. But it is not enough to have it – you also have to use it profitably. In this webinar, our customer Avocadostore shows how this works!
Webinar: Predictive Models im Cross-Channel-Marketing
May 6, 2020
Especially in the current situation, it is important to retain customers – be it new or existing ones. In our webinar with Gpredictive, we will show how predictive models are used in a customer data platform (CDP) for innovative CRM approaches.
Webinar: Fluctuations in Customer Acquisition and How to Master Them
April 8/15/22, 2020
We have created a three-part webinar series to provide companies who suffer from customer acquisition fluctuations practical advice and insights.
DMEXCO 2019
September 11-12, 2019, Cologne
DMEXCO is the global business and innovation platform of the digital economy. In our exclusive Lunch & Masterclass, we brought special guest Dr. Florian Heinemann on stage. Download his presentation “Best Practices in MarTech/Customer/User Data Related Infrastructure”.
K5 Future Retail Conference 2019
June 4-5, 2019, Berlin
CrossEngage will be present as both exhibitor and speaker at the e‑commerce event of the year. Meet us at our booth, and secure your seat for our Masterclass about CRM and marketing trends.
Online Marketing Rockstars Festival 2019
May 7-8, 2019, Hamburg
We’ll be attending OMR Festival 2019 to provide marketers with an essential overview of the latest trends, tools and best practices. Join our Masterclass or visit us at Hall B5, Booth PF01.
Heroes of CRM Conference 2019
April 5, 2019, Berlin
Elevate your CRM: We set out to unite the powers of CRM. Gear up for expert industry insights, current trends, and a superordinary community of like-minded people. Save your ticket now!
DMEXCO 2018
September 12-13, 2018, Cologne
DMEXCO is the global business and innovation platform of the digital economy. We were on stage with our presentation on CRM and marketing trends.
Heroes of CRM Conference 2018
July 27, 2018, Berlin
As markets are getting more and more competitive, getting the most value out of every customer is the key to succesfully setting yourself apart from you competitors. But how do you build a longlasting, sustainable relationship with your customers? Join us for great talks, expert advice and invaluable networking. Enjoy drinks, snacks, and as much genius you can handle.
BI Kongress 2018
May 5, 2018, Munich
Executives, managers and experts from the fields of Big Data, Business Intelligence, and CRM join to keep up to date with the latest trends.
OMR Festival 2018
March 22-23, 2018, Hamburg
At OMR Festival 2018, we provide marketing decision-makers and operational marketers with a useful overview of the latest updates, tools, and best practices in our Masterclass “Marketing & CRM Trends 2018” and at our booth.
CDP Institute Europe
March 19-22, 2018, London/Amsterdam/Hamburg
In the course of Germany’s most famous marketing conference, OMR Festival 2018, we will officially launch the Customer Data Platform Institute Europe together with David Raab. The launch will be accompanied by three roadshow events in London, Amsterdam, and Hamburg.
Webinar with HelloFresh & optilyz: How to Boost your ROI
February 1, 2018, 11:00 am CET
In this webinar, we join forces with HelloFresh and optilyz, in order to present you an ideal case of combining offline and online channels in customer relationship management.
Webinar with Gpredictive
November 30, 2017, 11:00 am
Gpredictive allows clients to segment customers according to their individual value and address them before they churn.
NOAH London 17
November 2, 2017, London
SCALE17
October 26, 2017, Berlin
Presentation with Florian Bonnet, Head of CRM at HelloFresh, and our Co-Founder Manuel Hinz talking about how to spread personalized messages across channels.
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