#11 Krzysztof Szymanski – CRM Lead GetYourGuide
Where Are CRM Managers Going Wrong? CRM stands for “Customer Relationship Management”, so why is so much CRM focused on short-term revenue increase? Krzysztof Szymanski, CRM lead for global tour providers GetYourGuide, thinks CRM managers are getting things wrong by...
FOND OF Showcase – From Generic Messaging to Personalization
Increasing Customer Value The Cologne stop of our Christmas Roadshow, organized by trbo, optilyz, Gpredictive and us at CrossEngage, took place at our client FOND OF’s office. FOND OF was founded in Cologne in 2010 as Ergobag GmbH, and has set itself the goal of...
Twago Showcase – Why Talent is Family
Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four cities in Germany by trbo, optilyz, Gpredictive and us at...
Hey, Wake Up! Reactivating Dormant Customers with a CDP
The Silent Treatment Dormant customers, also known as inactive customers, are a present phenomenon in nearly every industry. A percentage of most business’ mailing lists in all likelihood contain dormant customers, who were once active but have since gone quiet....
Navigating the Customer Data Jungle: What Separates a CDP from a DMP, CRM, DWH or Marketing Cloud?
There’s a whole landscape of customer data solutions out there, and the new customer data platform (CDP) category is causing confusion amongst marketers. Differentiating between CDPs and other solutions can be a difficult task. We’ve made this guide to help you...
Saving the Sale: Converting Cart Abandoners with a CDP
Unfulfilled Desires Cart abandonment is a particularly digital phenomenon. While physical shopping carts full of unpurchased items are rarely abandoned by shoppers who’ve changed their minds, digital shopping carts are very frequently filled and then left. The ratio...
HelloFresh Case Study – How to Double Your ROI
HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping...
#10 Nils Weber – Founder & Managing Director NEXUS BC
Strategy, Organization, Technology Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but marketers need to be wary not to implement a promising solution whilst...
Customer Data Platforms: A Beginner’s Guide to CDPs
A Customer Data Platform (CDP) cuts through a company’s data silos by gathering and combining customer data from different sources and channels. The combined data is readily usable for marketing teams without reliance on IT. A CDP integrates and orchestrates the...
#9 Paul Schwarzenholz – Co-Founder zenloop
“There is no one reason for churn” In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the...
OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain’t One
Visitors to our OMR Masterclass 2019 know that the platform economy has massively shaken up marketing. For decades, the unattractive procedural costs of switching between brands have kept customers loyal. In other words, the cost of researching, evaluating, and...
Real CDPs and Wannabes
The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...
#8 Dr. Markus Wuebben – Co-Founder & Managing Director CrossEngage
Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. He is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. Back in the days at Rocket...
#7 Dr. Florian Heinemann – Founding Partner Project A
Dr. Florian Heinemann at the Heroes of CRM Conference This episode of the CrossEngage Podcast was recorded at this year's Heroes of CRM Conference, which we started to create a platform for modern CRM approaches and to encourage information exchange among experts....
9 Chief Trends in CRM at DMEXCO 2018
When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to...
#6 Mark Ralea – Managing Director Stylebop
“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark...
Heroes of CRM Conference 2018
Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too....
#5 Mark Bosold – Digital Analytics & Marketing Tech Expert
“A Holistic View on Customers Interests Me the Most”Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI and Analytics...
What is the difference between a Customer Data Platform and a Marketing Cloud?
By Manuel Hinz, Founder & Managing Director of CrossEngage Summary The strength of Marketing Clouds – in part because they tend to originate in the field of e-mail marketing – lies in the design and delivery of advertising messages in the most popular...
#4 Robert Rebholz – Co-Founder & Managing Director Optilyz
The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, he founded the British storage solution provider SpaceWays and the organic...
OMR Masterclass “Marketing & CRM Trends 2018”
Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...
Customer Data Platforms: Europe Is Getting Ready
Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly expect one-to-one communication, requiring you to know what...
#3 Christian Ballies – Marketing & CRM Consultant
“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most overrated...
#2 Andre Alpar – Online Marketing Expert
“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency...
#1 Manuel Hinz – Co-Founder & Managing Director CrossEngage
In this first edition of our podcast, CrossEngage Co-Founder Manuel Hinz explains the reasoning behind CrossEngage and shares valuable insights on the evolution of CRM and marketing. If you want to know what CrossEngage can do for your business and which factors you...
3 Ways to Segment Your Customers
Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful...
RFM Model in CrossEngage: Dynamic Targeting with Marketing Automation
Nowadays, numerous tools allow you to precisely measure the success of your CRM and Online Marketing campaigns. With a data-driven approach you can even automate performance analysis per individual marketing channel or across all of them. But what about the lifecycle...