Concentrated Knowledge for Successful Customer Relationships
Browse through our latest blog posts, case studies, best practices, and exciting videos and learn how to maximize your customers’ lifetime value successfully.
Webinar: CRM Trends 2023 – The year of customer profitability
2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value...
How to Upgrade Your Customer Retention Strategy with (Predictive) Customer Lifetime Value
Acquisition costs are at an all-time high, and the current economic downturn won’t make things easier anytime soon. Read on to learn about why marketers are shifting their priority away from...
Customer Lifetime Value: Not Only A Marketing Metric, but Also a Company Valuation Method
A recent article published by Theta shows that Wayfair’s equity valuation is lower than its previous Wayfair analysis in 2018. Despite the high consumer demand generated during the pandemic, it...
Value-Based Customer Retention: Your Shield Against Rising CACs
Lack of trackable 3rd-party data from customers and rising pay-per-click and acquisition costs are some of the current struggles in the marketing space. Read on to learn how predictive marketing and...
Webinar: Re:cap 2022
A turbulent year 2022 lies behind us. Growth at any price is over - profitability is the order of the day. That's why we marketers went back to the customer relationship this year! That's exactly...
Webinar: Customer Lifetime Value Deep Dive
Customer Lifetime Value Deep Dive: What Is Behind This Magic Metric and How Do I Use It Correctly? Customer Lifetime Value (CLV) is one of the most used terms these days. And rightly so, as higher...
Make the Most Out of Your CDP with Predictive CRM
Marketing is producing infinite amounts of data every day. Whether it comes from websites, social media, mobile apps, or email campaigns – marketers are collecting and managing huge amounts of data...
Webinar: CRM 2.0 – Sustainably Inspire Customers With Relevant Use Cases!
The Macroeconomic Environment and Conditions in Online Marketing Have Fundamentally Changed Companies are currently suffering the effects of difficult customer acquisition as well as the...
Are Bricks Really Saving Clicks? – An Approach to Predictive CRM
With the increase in online advertising costs and the decrease in organic search visits for online shopping, many e-commerce brands are now investing in brick-and-mortar stores. However, this...
Meet the Heroes – The Community of CRM Got Connected
„Get Involved, Get Inspired, Get Connected" was the motto of this year's Meet The Heroes and we more than nailed it. In beautiful weather and a relaxed atmosphere, the CRM community met at Birgit...
Shift/CX Talk: “Why Companies Need to Make More of Existing Customers”
In this talk, our Co-Founder and CMO Dr. Markus Wuebben is in discussion with Björn Negelmann from Kongressmedia. Negelmann hosts weekly dialogs with industry experts. The discussions revolve around...
OMR Masterclass: “CRM 2.0” – The Future of B2C Customer Relationship Management Is Now
The Masterclass of Dr. Markus Wuebben, our CMO, was one of the most wanted at the OMR Festival 2022. The topic seems more relevant than ever, as it was about nothing less than the future of CRM in...
Masterclass: The Future of CRM Is Predictive, Not Reactive! | Live at OMKB
The most successful brands focus on building long-term, valuable customer relationships rather than short-term digital campaigns. Based on the latest developments in the market, acquiring a new...
Compact Talk: Brand Differentiation in Times of the Platform Economy
First-party data has long ceased to be a nice-to-have and is now essential for the survival of companies. At the digital conference Kundendaten Trends 2022, our CMO Dr. Markus Wuebben explained why...
It’s Not About ROI – It’s Just All Or Nothing
An article from Dr. Björn Goerke, Co-Founder & CEO CrossEngage Considering the ROI when deploying a new marketing solution makes sense and is a necessary step. But customer-centric platforms...
Webinar: CRM Trends 2022 – Back to the Customer
The year is already in full swing. And one thing is for sure: the marketing industry is not standing still either. Quite the opposite actually. Many revolutionary developments are currently shaping...
Masterclass: Predictive CRM – First Steps, Background and Practical Tips! | Live at OMKB
Case studies have shown how essential predictive CRM is to improving the customer experience, reducing effort, and maximizing revenue. But how do you get started with predictive CRM? In this session...
CLV-Based Customer Management in Subscription Models – Live Podcast with Outfittery from d3con
Measuring Success in Subscription Models On November 25, 2021 the d3con took place in Hamburg. Our CEO Dr. Björn Goerke took the opportunity to talk to Outfittery founder Julia Bösch and Digital...
Masterclass: “CLV ❤ CLC: Die Rakete für Eure Kundenbindung!” – Live at OMR Digital Masterclasses
In November, OMR hosted the fourth OMR Digital Masterclasses. Numerous workshops and sessions reported on various marketing disciplines. Our Co-Founder and CMO Dr. Markus Wuebben was invited to talk...
How Home Shopping Retailer CHANNEL21 Made An Extra Six-Figure Profit With Predictive Models
Exploiting Inactive Customer Potential CHANNEL21 is Germany's third-largest home shopping station and can be received in 95 % of all TV households. Six million customers enjoy the retailer's full...
How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting
Lack of Advertising Effectiveness due to Misdirected Selection IWAN BUDNIKOWSKY GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the...
Lunch Break Sessions 2021 – Maximize Your CLV!
Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!Why the (future) CLV is so relevant, how you can set it up easily and quickly and how...
Using the Corona Crisis as an Opportunity for Multi-Channel Retail Business
Convert Offline Customers to Become Multi-Channel Customers The subject of this anonymized case study is an international fashion house with over 30 stores and 4,000 employees. The contact...
A/B-Testing of Predictive Models – Guideline & Best Practices | Part 2
In the first blog post about A/B testing, you already learned what an A/B test is good for and the concept behind it. You were also faced with two simple test designs. In the second part of this...