Resources

Solving 99 Problems at OMR

OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain't OneThe platform economy has massively shaken up marketing. For decades, the unattractive procedural costs of switching between brands have kept customers loyal. In other words, the cost of...

Real CDPs and Wannabes

The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...

CrossEngage Closes Series A Financing Round

Deutsche Bahn, HelloFresh, Hertha BSC, and Karl Lagerfeld Rely on Berlin Marketing Technology Existing and new investors participating in the financing round Loyal existing customers such as German Rail, HelloFresh, Limango, Hertha BSC Berlin and new...

Podcast #8 Dr. Markus Wuebben

Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. Markus is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran....

CRM Quiz

How Good Is Your CRM? Take the Quiz and Find Out in a Few Minutes! Are you a true CRM hero, just on a good path or do you need to invest a little bit more to make some improvements? Strategy: Is customer retention strategically positioned? Organization:...

9 Chief Trends in CRM at DMEXCO 2018

When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to lose relevance in favor...

Podcast #6 Mark Ralea

“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to...

Heroes of CRM Conference 2018

Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too....

Podcast #5 Mark Bosold

“A Holistic View on Customers Interests Me the Most” Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as...

Podcast #4 Robert Rebholz

The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, Rob founded the British storage solution provider...

OMR Masterclass “Marketing & CRM Trends 2018”

Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...

CDP Institute Launches in Europe

Raab Associates Inc. and CrossEngage join forces as founding partners CDP industry doubled in 2017 with the fastest growth outside the U.S. Hamburg, March 27th 2018. The Customer Data Platform Institute ​has announced the launch of the CDP Institute Europe...

Customer Data Platforms: Europe Is Getting Ready

Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly expect one-to-one communication, requiring you to know what...

Hero Christian Efendic

Christian Efendic Position: Team Lead CRM at Contorion Childhood Hero: Borussia Dortmund Our Vision Is to Become a Partner! Players come and go, in soccer and companies. But with sound communication, the brand persists, and customers remain fans. And so Christian's...

Hero Lisa Hütteroth

Lisa Hütteroth Position: Head of CRM at Friendsurance Childhood Hero: Indiana Jones Approach needs, goals, frustrations, and motivations... Adventures at historic sites, that's what Indiana Jones stands for. The archae­ologist and expert on the occult has fascinated...

Hero Florian Bonnet

Florian Bonnet Position: Head of CRM at HelloFresh Childhood Hero: Albert Einstein There Are No Crazy Ideas! There are no crazy ideas if you are ambitious enough to realize them. That is the main lesson Florian learned from his childhood hero Albert Einstein. The most...

CRM Heroes

Cross-channel CRM and marketing require not only the right data and tools but also the right people. We call them heroes. Customers Need Heroes CRM and marketing should not be about tools, but about strategies, crazy ideas, and the creative minds behind them. In our...

Podcast #3 Christian Ballies

“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which...

Podcast #2 Andre Alpar

“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the...

CrossEngage Webinar with HelloFresh and optilyz

Watch the Webinar Speaker Florian Bonnet, Head of CRM at HelloFresh Florian Bonnet is head of CRM at HelloFresh, the leading global provider of fresh food at home. In this position, he is responsible for the retention, engagement and reactivation of customer relations...

Podcast #1 Manuel Hinz

In this first edition of our podcast, CrossEngage Co-Founder Manuel Hinz explains the reasoning behind CrossEngage and shares valuable insights on the evolution of CRM and marketing. If you want to know what CrossEngage can do for your business...

3 Ways to Segment Your Customers

Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful...

HelloFresh Case Study

Churn Prevention from Multi-Channel to Cross-Channel Execution Challenge HelloFresh is a company with a strong focus on establishing long-term relationships with high-value customers. In their particular case, approaching clients in an uncoordinated manner...

RFM Model in CrossEngage: Dynamic Targeting with Marketing Automation

Nowadays, numerous tools allow you to precisely measure the success of your CRM and Online Marketing campaigns. With a data-driven approach you can even automate performance analysis per individual marketing channel or across all of them. But what about the lifecycle...