Resources

Saving the Sale: Converting Cart Abandoners with a CDP

Saving the Sale: Converting Cart Abandoners with a CDP

Unfulfilled Desires Cart abandonment is a particularly digital phenomenon. Whilst physical shopping carts full of unpurchased items are rarely abandoned by shoppers who’ve changed their minds, digital shopping carts are very frequently filled and then left. The ratio...

HelloFresh Case Study – How to Double Your ROI

HelloFresh Case Study – How to Double Your ROI

HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping...

#10 Nils Weber – Founder & Managing Director NEXUS BC

#10 Nils Weber – Founder & Managing Director NEXUS BC

Strategy, Organization, Technology Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but marketers need to be wary not to implement a promising solution whilst...

Customer Data Platforms: A Beginner’s Guide to CDPs

Customer Data Platforms: A Beginner’s Guide to CDPs

A Customer Data Platform (CDP) cuts through a company’s data silos by gathering and combining customer data from different sources and channels. The combined data is readily usable for marketing teams without reliance on IT. A CDP integrates and orchestrates the...

#9 Paul Schwarzenholz – Co-Founder zenloop

#9 Paul Schwarzenholz – Co-Founder zenloop

“There is no one reason for churn” In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the...

Real CDPs and Wannabes

Real CDPs and Wannabes

The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...

#7 Dr. Florian Heinemann – Founding Partner Project A

#7 Dr. Florian Heinemann – Founding Partner Project A

Dr. Florian Heinemann at the Heroes of CRM Conference This episode of the CrossEngage Podcast was recorded at this year's Heroes of CRM Conference, which we started to create a platform for modern CRM approaches and to encourage information exchange among experts....

9 Chief Trends in CRM at DMEXCO 2018

9 Chief Trends in CRM at DMEXCO 2018

When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to...

#6 Mark Ralea – Managing Director Stylebop

#6 Mark Ralea – Managing Director Stylebop

“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark...

Heroes of CRM Conference 2018

Heroes of CRM Conference 2018

Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too....

#5 Mark Bosold – Digital Analytics & Marketing Tech Expert

#5 Mark Bosold – Digital Analytics & Marketing Tech Expert

“A Holistic View on Customers Interests Me the Most”Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI and Analytics...

#4 Robert Rebholz – Co-Founder & Managing Director Optilyz

#4 Robert Rebholz – Co-Founder & Managing Director Optilyz

The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, he founded the British storage solution provider SpaceWays and the organic...

OMR Masterclass “Marketing & CRM Trends 2018”

OMR Masterclass “Marketing & CRM Trends 2018”

Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...

Customer Data Platforms: Europe Is Getting Ready

Customer Data Platforms: Europe Is Getting Ready

Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly expect one-to-one communication, requiring you to know what...

#3 Christian Ballies – Marketing & CRM Consultant

#3 Christian Ballies – Marketing & CRM Consultant

“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most overrated...

#2 Andre Alpar – Online Marketing Expert

#2 Andre Alpar – Online Marketing Expert

“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency...

#1 Manuel Hinz – Co-Founder & Managing Director CrossEngage

#1 Manuel Hinz – Co-Founder & Managing Director CrossEngage

In this first edition of our podcast, CrossEngage Co-Founder Manuel Hinz explains the reasoning behind CrossEngage and shares valuable insights on the evolution of CRM and marketing. If you want to know what CrossEngage can do for your business and which factors you...

3 Ways to Segment Your Customers

3 Ways to Segment Your Customers

Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful...