Resources

The Final Piece of Puzzle in Customer-Centric Marketing

The Final Piece of Puzzle in Customer-Centric Marketing

Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used...

Highlights of touchpoints digital 2020

Highlights of touchpoints digital 2020

Let the Marketing Flywheel Spin The platform economy has a firm grip on the world of retail and e-commerce companies. Direct customer access is becoming increasingly difficult and expensive. Margins have to be shared with platform operators. Customers are faced with...

The Customer Journey – Reaching Goals With Data

The Customer Journey – Reaching Goals With Data

What is a customer journey? How has the concept of the customer journey evolved? How can marketers actively shape it and thereby strengthen customer loyalty?What Is the Customer Journey? The customer journey is the sum of the touchpoints that customers have with a...

Creating Unique Moments Throughout Your Touchpoints

Creating Unique Moments Throughout Your Touchpoints

When recessions loom, companies must demonstrate their agility and adjust their marketing focus. A change in marketing trends that has been apparent for some time is now being accelerated by current events: an increasing focus on CRM. Concentration on existing...

Onsite Personalization With a CDP

Onsite Personalization With a CDP

Today’s customers have high expectations: They want personalized, relevant content at the right time and through the right channel. According to a study by Accenture, 91% of consumers prefer brands that remember who they are, know their interests, and offer...

KPI-Based Audience Management With Avocadostore

KPI-Based Audience Management With Avocadostore

It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured database and clearly defined Key Performance Indicators (KPIs). These...

Predict & Act: Predictive Models in Cross-Channel Marketing

Predict & Act: Predictive Models in Cross-Channel Marketing

Predictive models are an effective tool for customer retention as they enable customer behavior prediction through probabilistic methods. Marketing strategies can be derived from these predictions, and budgets can be more selectively allocated. In this webinar,...

Personas: Realistic Representations of Your Customers

Personas: Realistic Representations of Your Customers

Similarly to not seeing the forest for the trees, have you ever struggled to see the customer amidst all the customer data? Persona creation helps when you can’t visualize your customers by making your segments more tangible. Personas are personalized representations...

Customer Data: An Overview

Customer Data: An Overview

Personalized customer communication is indispensable for building and maintaining direct customer relationships – and customer data is the basis for this. This article provides a basic overview of the different categories of customer data, which sources they can be obtained from, and how they can be used…

Master Fluctuations in Customer Acquisition (1/3): How to Cope

Master Fluctuations in Customer Acquisition (1/3): How to Cope

Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen present...

Customer Segmentation: What, Why, and How

Customer Segmentation: What, Why, and How

Customer segmentation is the division of customers based on specific customer data. The aim of customer segmentation is to increase sales via personalized content tailored to the respective segment. Learn more about the basics and methods of customer segmentation…

Sell to the Surfers: Converting Shoppers That Are Just Browsing

Sell to the Surfers: Converting Shoppers That Are Just Browsing

Window Surfers Out on the high street, if someone’s looking through a shop’s windows but doesn’t step in to buy anything, it’s called ‘window shopping’. The same thing happens online. Online shoppers often surf through products but don’t go to checkout. They digitally...