Resources

3 Ways to Segment Your Customers

Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful...

HelloFresh Case Study

Churn Prevention from Multi-Channel to Cross-Channel Execution Challenge HelloFresh is a company with a strong focus on establishing long-term relationships with high-value customers. In their particular case, approaching clients in an uncoordinated manner...

RFM Model in CrossEngage: Dynamic Targeting with Marketing Automation

Nowadays, numerous tools allow you to precisely measure the success of your CRM and Online Marketing campaigns. With a data-driven approach you can even automate performance analysis per individual marketing channel or across all of them. But what about the lifecycle...