Concentrated Knowledge for Successful Customer Relationships
Browse through our latest blog posts, case studies, best practices, and exciting videos and learn how to maximize your customers’ lifetime value successfully.
Meet the Heroes – The Community of CRM Got Connected
„Get Involved, Get Inspired, Get Connected" was the motto of this year's Meet The Heroes and we more than nailed it. In beautiful weather and a relaxed atmosphere, the CRM community met at Birgit...
OMR Masterclass: “CRM 2.0” – The Future of B2C Customer Relationship Management Is Now
The Masterclass of Dr. Markus Wuebben, our CMO, was one of the most wanted at the OMR Festival 2022. The topic seems more relevant than ever, as it was about nothing less than the future of CRM in...
Masterclass: The Future of CRM Is Predictive, Not Reactive! | Live at OMKB
The most successful brands focus on building long-term, valuable customer relationships rather than short-term digital campaigns. Based on the latest developments in the market, acquiring a new...
Compact Talk: Brand Differentiation in Times of the Platform Economy
First-party data has long ceased to be a nice-to-have and is now essential for the survival of companies. At the digital conference Kundendaten Trends 2022, our CMO Dr. Markus Wuebben explained why...
How Forecasting Newsletter Unsubscribes Helps Save Valuable Customer Relationships
The Challenge of the Optimal Newsletter Frequency Sending out more newsletters doesn’t save sales targets. While category managers, CEOs, and CROs seem to insist on using newsletters to make up for...
It’s Not About ROI – It’s Just All Or Nothing
An article from Dr. Björn Goerke, Co-Founder & CEO CrossEngage Considering the ROI when deploying a new marketing solution makes sense and is a necessary step. But customer-centric platforms...
Webinar: CRM Trends 2022 – Back to the Customer
The year is already in full swing. And one thing is for sure: the marketing industry is not standing still either. Quite the opposite actually. Many revolutionary developments are currently shaping...
Masterclass: Predictive CRM – First Steps, Background and Practical Tips! | Live at OMKB
Case studies have shown how essential predictive CRM is to improving the customer experience, reducing effort, and maximizing revenue. But how do you get started with predictive CRM? In this session...
CLV-Based Customer Management in Subscription Models – Live Podcast with Outfittery from d3con
Measuring Success in Subscription Models On November 25, 2021 the d3con took place in Hamburg. Our CEO Dr. Björn Goerke took the opportunity to talk to Outfittery founder Julia Bösch and Digital...
Masterclass: “CLV ❤ CLC: Die Rakete für Eure Kundenbindung!” – Live at OMR Digital Masterclasses
In November, OMR hosted the fourth OMR Digital Masterclasses. Numerous workshops and sessions reported on various marketing disciplines. Our Co-Founder and CMO Dr. Markus Wuebben was invited to talk...
How Home Shopping Retailer CHANNEL21 Made An Extra Six-Figure Profit With Predictive Models
Exploiting Inactive Customer Potential CHANNEL21 is Germany's third-largest home shopping station and can be received in 95 % of all TV households. Six million customers enjoy the retailer's full...
How Budnikowsky Increased Profits by 12.5 % with CLV-Based Targeting
Lack of Advertising Effectiveness due to Misdirected Selection IWAN BUDNIKOWSKY GmbH & Co. KG operates 185 drugstores with 1,950 employees in the Hamburg region. One million customers hold the...
Lunch Break Sessions 2021 – Maximize Your CLV!
Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!Why the (future) CLV is so relevant, how you can set it up easily and quickly and how...
Using the Corona Crisis as an Opportunity for Multi-Channel Retail Business
Convert Offline Customers to Become Multi-Channel Customers The subject of this anonymized case study is an international fashion house with over 30 stores and 4,000 employees. The contact...
A/B-Testing of Predictive Models – Guideline & Best Practices | Part 2
In the first blog post about A/B testing, you already learned what an A/B test is good for and the concept behind it. You were also faced with two simple test designs. In the second part of this...
A/B-Testing of Predictive Models – Guideline & Best Practices | Part 1
Why Should You Test At All? When companies work with the CrossEngage Customer Prediction Platform (CPP), they naturally ask themselves what effect the predictive models created in the platform have...
The Top 4 Robustness Checks for Predictive Models in Marketing
Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical...
From Rigid RFM Models to Intelligent, Flexible Customer Scorings
Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the...
Webinar: How Alphapet Successfully Develops Digitalized D2C Brands
Conquering the Pet Food Market as a D2C Brand In our webinar with Alphapet Ventures, we spoke with a Direct-2-Consumer (D2C) brand that serves as an example for good customer centricity – and has...
The Final Piece of Puzzle in Customer-Centric Marketing
Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM,...
Addressing Customers at the Right Time With the Right Number of Advertising Impulses
Less Advertising Does Not Necessarily Mean Fewer Sales Customers, especially those who buy regularly, often receive a lot of advertising impulses, which are associated with corresponding costs for...
One Million Euros Additional Contribution Margin Through Intelligent Audience Segmentation
Reacting to the Current Situation in the Market Atelier Goldner Schnitt (AGS), a cross-channel fashion retailer for women's fashion in the best-ager segment, is facing major challenges. The...
Six Phases of Reaching True AI-Driven Customer-Centricity
An article by Dr. Dennis Proppe, Co-Founder & CAIO CrossEngage “Silver Bullet AI” Customer-centricity is the current mantra of existing customer marketing. Achieving this goal requires...
CRM in 2020 Was Challenging Fast? 2021 Will Be Even Faster!
Using the Crisis as an Opportunity There are many trends from 2020 that are still relevant in 2021, some others that are new, and again others that are changing. We work closely with our e-commerce...