Resources

Podcast #2 Andre Alpar

“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based...

Podcast #1 Manuel Hinz

In this first edition of our podcast, CrossEngage Co-Founder Manuel Hinz explains the reasoning behind CrossEngage and shares valuable insights on the evolution of CRM and marketing. If you want to know what CrossEngage can do for your business and which...

3 Ways to Segment Your Customers

Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful...

HelloFresh Case Study

Churn Prevention from Multi-Channel to Cross-Channel Execution Challenge HelloFresh is a company with a strong focus on establishing long-term relationships with high-value customers. In their particular case, approaching clients in an uncoordinated manner...