Cross-Channel Over Multi-Channel: The Whys and Hows of Cross-Channel Marketing
Introduction From email and SMS to direct mail and social media: today's customers, and therefore marketers, use multitudes of engagement channels, with new channels constantly emerging. Customers expect a seamless experience across every channel. To achieve that,...
KPI-Based Audience Management With Avocadostore
It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured database and clearly defined Key Performance Indicators (KPIs). These...
Predict & Act: Predictive Models in Cross-Channel Marketing
Predictive models are an effective tool for customer retention as they enable customer behavior prediction through probabilistic methods. Marketing strategies can be derived from these predictions, and budgets can be more selectively allocated. In this webinar,...
Master Fluctuations in Customer Acquisition (3/3): Use Cases for Downswings
Customer acquisition fluctuates for many reasons, including season change, weather, and completely unforeseeable circumstances. In the third part of our webinar trilogy, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen will...
Personas: Realistic Representations of Your Customers
Similarly to not seeing the forest for the trees, have you ever struggled to see the customer amidst all the customer data? Persona creation helps when you can’t visualize your customers by making your segments more tangible. Personas are personalized representations...
Customer Data: An Overview
Personalized customer communication is indispensable for building and maintaining direct customer relationships – and customer data is the basis for this. This article provides a basic overview of the different categories of customer data, which sources they can be obtained from, and how they can be used…
Master Fluctuations in Customer Acquisition (2/3): Use Cases for Peak Phases
Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the second of our three-part series (see part 1 here), Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius...
Master Fluctuations in Customer Acquisition (1/3): How to Cope
Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen present...
Customer Segmentation: What, Why, and How
Customer segmentation is the division of customers based on specific customer data. The aim of customer segmentation is to increase sales via personalized content tailored to the respective segment. Learn more about the basics and methods of customer segmentation…
Sell to the Surfers: Converting Shoppers That Are Just Browsing
Window Surfers Out on the high street, if someone’s looking through a shop’s windows but doesn’t step in to buy anything, it’s called ‘window shopping’. The same thing happens online. Online shoppers often surf through products but don’t go to checkout. They digitally...
#11 Krzysztof Szymanski – CRM Lead GetYourGuide
Where Are CRM Managers Going Wrong? CRM stands for “Customer Relationship Management”, so why is so much CRM focused on short-term revenue increase? Krzysztof Szymanski, CRM lead for global tour providers GetYourGuide, thinks CRM managers are getting things wrong by...
FOND OF Showcase – From Generic Messaging to Personalization
Increasing Customer Value The Cologne stop of our Christmas Roadshow, organized by trbo, optilyz, Gpredictive and us at CrossEngage, took place at our client FOND OF’s office. FOND OF was founded in Cologne in 2010 as Ergobag GmbH, and has set itself the goal of...
Twago Showcase – Why Talent is Family
Relationships Instead of One Night Stands CRM takes customers on journeys, and so we set out on our own journey to showcase the latest in modern marketing. The Christmas Roadshow was brought to four cities in Germany by trbo, optilyz, Gpredictive and us at...
Hey, Wake Up! Reactivating Dormant Customers with a CDP
The Silent Treatment Dormant customers, also known as inactive customers, are a present phenomenon in nearly every industry. A percentage of most business’ mailing lists in all likelihood contain dormant customers, who were once active but have since gone quiet....
Navigating the Customer Data Jungle: What Separates a CDP from a DMP, CRM, DWH or Marketing Cloud?
There’s a whole landscape of customer data solutions out there, and the new customer data platform (CDP) category is causing confusion amongst marketers. Differentiating between CDPs and other solutions can be a difficult task. We’ve made this guide to help you...
Saving the Sale: Converting Cart Abandoners with a CDP
Unfulfilled Desires Cart abandonment is a particularly digital phenomenon. While physical shopping carts full of unpurchased items are rarely abandoned by shoppers who’ve changed their minds, digital shopping carts are very frequently filled and then left. The ratio...
HelloFresh Case Study – How to Double Your ROI
HelloFresh Leverages Its CDP’s Power to Orchestrate Cross-Channel Campaigns and Increase Marketing ROIAbout HelloFresh HelloFresh is a meal-kit company that provides households the opportunity to enjoy wholesome, home-made meals without the hassle of shopping...
#10 Nils Weber – Founder & Managing Director NEXUS BC
Strategy, Organization, Technology Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but marketers need to be wary not to implement a promising solution whilst...
Customer Data Platforms: A Beginner’s Guide to CDPs
A Customer Data Platform (CDP) cuts through a company’s data silos by gathering and combining customer data from different sources and channels. The combined data is readily usable for marketing teams without reliance on IT. A CDP integrates and orchestrates the...
#9 Paul Schwarzenholz – Co-Founder zenloop
“There is no one reason for churn” In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the...
OMR Masterclass 2019 – I Got 99 Problems But My CDP Ain’t One
Visitors to our OMR Masterclass 2019 know that the platform economy has massively shaken up marketing. For decades, the unattractive procedural costs of switching between brands have kept customers loyal. In other words, the cost of researching, evaluating, and...
Real CDPs and Wannabes
The Rise of the CDP... The relatively new CDP industry is experiencing a rapid boom in popularity. Big waves of hype have encouraged many, many solution providers to tout their technology as being CDP technology: that includes both totally new businesses that are...
#8 Dr. Markus Wuebben – Co-Founder & Managing Director CrossEngage
Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. He is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. Back in the days at Rocket...
CRM Quiz
How Good Is Your CRM? Take the Quiz and Find Out in a Few Minutes! Are you a true CRM hero, just on a good path or do you need to invest a little bit more to make some improvements? Strategy: Is customer retention strategically positioned? Organization: How well is...
#7 Dr. Florian Heinemann – Founding Partner Project A
Dr. Florian Heinemann at the Heroes of CRM Conference This episode of the CrossEngage Podcast was recorded at this year's Heroes of CRM Conference, which we started to create a platform for modern CRM approaches and to encourage information exchange among experts....
9 Chief Trends in CRM at DMEXCO 2018
When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to...
#6 Mark Ralea – Managing Director Stylebop
“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark...
Heroes of CRM Conference 2018
Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too....
#5 Mark Bosold – Digital Analytics & Marketing Tech Expert
“A Holistic View on Customers Interests Me the Most”Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI and Analytics...
What is the difference between a Customer Data Platform and a Marketing Cloud?
Summary The strength of Marketing Clouds – in part because they tend to originate in the field of e-mail marketing – lies in the design and delivery of advertising messages in the most popular channels used for marketing to existing customers (e.g. e-mail or...
#4 Robert Rebholz – Co-Founder & Managing Director Optilyz
The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, he founded the British storage solution provider SpaceWays and the organic...
OMR Masterclass “Marketing & CRM Trends 2018”
Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...