Resources

Podcast #4 Robert Rebholz

The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, Rob founded the British storage solution provider SpaceWays and...

OMR Masterclass “Marketing & CRM Trends 2018”

Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...

Customer Data Platforms: Europe Is Getting Ready

Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly expect one-to-one communication, requiring you to know what...

Hero Christian Efendic

Christian Efendic Position: Team Lead CRM at Contorion Childhood Hero: Borussia Dortmund Our Vision Is to Become a Partner! Players come and go, in soccer and companies. But with sound communication, the brand persists, and customers remain fans. And so Christian's...

Hero Lisa Hütteroth

Lisa Hütteroth Position: Head of CRM at Friendsurance Childhood Hero: Indiana Jones Approach needs, goals, frustrations, and motivations... Adventures at historic sites, that's what Indiana Jones stands for. The archae­ologist and expert on the occult has fascinated...

Hero Florian Bonnet

Florian Bonnet Position: Head of CRM at HelloFresh Childhood Hero: Albert Einstein There Are No Crazy Ideas! There are no crazy ideas if you are ambitious enough to realize them. That is the main lesson Florian learned from his childhood hero Albert Einstein. The most...

CRM Heroes

Cross-channel CRM and marketing require not only the right data and tools but also the right people. We call them heroes. Customers Need Heroes CRM and marketing should not be about tools, but about strategies, crazy ideas, and the creative minds behind them. In our...

Podcast #3 Christian Ballies

“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most...

Podcast #2 Andre Alpar

“If you play, you have to play to win” For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based...

CrossEngage Webinar with HelloFresh and optilyz

Watch the Webinar Speaker Florian Bonnet, Head of CRM at HelloFresh Florian Bonnet is head of CRM at HelloFresh, the leading global provider of fresh food at home. In this position, he is responsible for the retention, engagement and reactivation of customer relations...

Podcast #1 Manuel Hinz

In this first edition of our podcast, CrossEngage Co-Founder Manuel Hinz explains the reasoning behind CrossEngage and shares valuable insights on the evolution of CRM and marketing. If you want to know what CrossEngage can do for your business and which...

3 Ways to Segment Your Customers

Personalized marketing, including the targeted address of individual customer groups, are issues that concern everyone in marketing day in and day out. However, the question is frequently raised as to what criteria should actually be applied to form useful...

HelloFresh Case Study

Churn Prevention from Multi-Channel to Cross-Channel Execution Challenge HelloFresh is a company with a strong focus on establishing long-term relationships with high-value customers. In their particular case, approaching clients in an uncoordinated manner...

RFM Model in CrossEngage: Dynamic Targeting with Marketing Automation

Nowadays, numerous tools allow you to precisely measure the success of your CRM and Online Marketing campaigns. With a data-driven approach you can even automate performance analysis per individual marketing channel or across all of them. But what about the lifecycle...