Using the Corona Crisis as an Opportunity for Multi-Channel Retail Business
Convert Offline Customers to Become Multi-Channel Customers The subject of this anonymized case study is an international fashion house with over 30 stores and 4,000 employees. The contact restrictions required due to the COVID-19 pandemic hit the retailer...
A/B-Testing of Predictive Models – Guideline & Best Practices | Part 2
In the first blog post about A/B testing, you already learned what an A/B test is good for and the concept behind it. You were also faced with two simple test designs. In the second part of this blog post, you will learn about two further developed test designs. You...
A/B-Testing of Predictive Models – Guideline & Best Practices | Part 1
Why Should You Test At All? When companies work with the CrossEngage Customer Prediction Platform (CPP), they naturally ask themselves what effect the predictive models created in the platform have on their marketing KPIs and on individual campaigns. This question can...
The Top 4 Robustness Checks for Predictive Models in Marketing
Predictive Models In Marketing And CRM Predictive Models help e-Commerce brands to get to a level of deep personalization, customer understanding, and in general customer-centricity. Statistical methods and artificial intelligence are used to predict future customer...
From Rigid RFM Models to Intelligent, Flexible Customer Scorings
Customer Selections For Over 20 Million Print Catalogs The Walz Group, hidden champion in the European mail-order business with 244 million Euros in sales and over 1,200 employees, operates the brands Baby-Walz, Die moderne Hausfrau and Walzvital. Since 2000, the...
Webinar: How Alphapet Successfully Develops Digitalized D2C Brands
Conquering the Pet Food Market as a D2C Brand In our webinar with Alphapet Ventures, we spoke with a Direct-2-Consumer (D2C) brand that serves as an example for good customer centricity – and has successfully established itself as a premium vendor in the market with...
The Final Piece of Puzzle in Customer-Centric Marketing
Case Study Magazine zum GlobusDr. Björn GoerkeCo-CEO & Co-FounderDavid SprayHead of CRMIn a conversation with Dr. Björn Goerke, Co-CEO & Co-Founder of CrossEngage, David Spray, Head of CRM, explains how Swiss multi-channel retailer “Magazine zum Globus” used...
Addressing Customers at the Right Time With the Right Number of Advertising Impulses
Less Advertising Does Not Necessarily Mean Fewer Sales Customers, especially those who buy regularly, often receive a lot of advertising impulses, which are associated with corresponding costs for the advertising company. This is particularly true for print mailings...
One Million Euros Additional Contribution Margin Through Intelligent Audience Segmentation
Reacting to the Current Situation in the Market Atelier Goldner Schnitt (AGS), a cross-channel fashion retailer for women's fashion in the best-ager segment, is facing major challenges. The market-dominating fashion players and platforms are expanding further and...
Six Phases of Reaching True AI-Driven Customer-Centricity
An article by Dr. Dennis Proppe, Co-Founder & CAIO CrossEngage “Silver Bullet AI” Customer-centricity is the current mantra of existing customer marketing. Achieving this goal requires massive efforts for companies, especially in the B2C sector and for...
CRM in 2020 Was Challenging Fast? 2021 Will Be Even Faster!
Using the Crisis as an Opportunity There are many trends from 2020 that are still relevant in 2021, some others that are new, and again others that are changing. We work closely with our e-commerce and retail clients and as a result, we have a lot of insights into...
About the Performance of Predictive Models During the Corona Crisis
In the CrossEngage Customer Prediction Platform (CPP), marketers and data scientists can quickly and easily create predictive models that predict future customer behavior to make better marketing and CRM decisions. In the wake of the Corona crisis, the question is...
Highlights of touchpoints digital 2020
Let the Marketing Flywheel Spin The platform economy has a firm grip on the world of retail and e-commerce companies. Direct customer access is becoming increasingly difficult and expensive. Margins have to be shared with platform operators. Customers are faced with...
How To Make The Marketing Flywheel Spin – OMR Masterclass
“98% of direct-to-consumer brands are dead” Firstly introduced to Jeff Bezos by his former Stanford professor back in 2001, the flywheel concept is now on everyone’s lips. Lately, this idea was adopted and transferred to marketing especially by Brian Halligan, CEO of...
The Customer Journey – Reaching Goals With Data
What is a customer journey? How has the concept of the customer journey evolved? How can marketers actively shape it and thereby strengthen customer loyalty?What Is the Customer Journey? The customer journey is the sum of the touchpoints that customers have with a...
Creating Unique Moments Throughout Your Touchpoints
When recessions loom, companies must demonstrate their agility and adjust their marketing focus. A change in marketing trends that has been apparent for some time is now being accelerated by current events: an increasing focus on CRM. Concentration on existing...
Onsite Personalization With a CDP
Today’s customers have high expectations: They want personalized, relevant content at the right time and through the right channel. According to a study by Accenture, 91% of consumers prefer brands that remember who they are, know their interests, and offer...
Cross-Channel Over Multi-Channel: The Whys and Hows of Cross-Channel Marketing
Introduction From email and SMS to direct mail and social media: today's customers, and therefore marketers, use multitudes of engagement channels, with new channels constantly emerging. Customers expect a seamless experience across every channel. To achieve that,...
KPI-Based Audience Management With Avocadostore
It isn’t enough to simply have access to customer data – without data competence, you aren’t using it effectively. The prerequisites for profitable customer data activation are a well-structured database and clearly defined Key Performance Indicators (KPIs). These...
Predict & Act: Predictive Models in Cross-Channel Marketing
Predictive models are an effective tool for customer retention as they enable customer behavior prediction through probabilistic methods. Marketing strategies can be derived from these predictions, and budgets can be more selectively allocated. In this webinar,...
Master Fluctuations in Customer Acquisition (3/3): Use Cases for Downswings
Customer acquisition fluctuates for many reasons, including season change, weather, and completely unforeseeable circumstances. In the third part of our webinar trilogy, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen will...
Personas: Realistic Representations of Your Customers
Similarly to not seeing the forest for the trees, have you ever struggled to see the customer amidst all the customer data? Persona creation helps when you can’t visualize your customers by making your segments more tangible. Personas are personalized representations...
Customer Data: An Overview
Personalized customer communication is indispensable for building and maintaining direct customer relationships – and customer data is the basis for this. This article provides a basic overview of the different categories of customer data, which sources they can be obtained from, and how they can be used…
Master Fluctuations in Customer Acquisition (2/3): Use Cases for Peak Phases
Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the second of our three-part series (see part 1 here), Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius...