Concentrated Knowledge for Successful Customer Relationships
Browse through our latest blog posts, case studies, best practices, and exciting videos and learn how to maximize your customers’ lifetime value successfully.
CRM Meetwoch – Imporve Customer Profitability With the Power of Print Mailing
The CRM Meetwoch event titled "Mit Druck in die Kundenprofitabilität" was held on April 19, 2023, at the CrossEngage office in Berlin. The event was hosted by CrossEngage, Deutsche Post / DHL, and...
The Secrets of Customer Profitability – OMR Festival 2023
The Masterclass "The Secrets of Customer Profitability: Alles, was Du wissen musst, um den Customer Lifetime Value zu maximieren!" was held at the OMR Festival 2023 in May 2023 in Hamburg,...
CRM Podcast – Dr. Markus Wübben: WTF is the CLV??
CRM Podcast #28 with Dr. Markus Wübben: WTF is the CLV? Markus talked to the wonderful Nico Zorn from CRMBlog.de about CLV. And both agree: It is the most important metric in CRM. Markus goes one...
OMR Education – Customer Value vs. CLV
Customer value, customer lifetime value, customer profitability, what else? Yes, all beginnings are difficult. We are very aware of that. That's why we've teamed up with the OMR Education Podcast to...
Webinar: CRM Trends 2023 – The year of customer profitability
2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value...
How to Upgrade Your Customer Retention Strategy with (Predictive) Customer Lifetime Value
Acquisition costs are at an all-time high, and the current economic downturn won’t make things easier anytime soon. Read on to learn about why marketers are shifting their priority away from...
Customer Lifetime Value: Not Only A Marketing Metric, but Also a Company Valuation Method
A recent article published by Theta shows that Wayfair’s equity valuation is lower than its previous Wayfair analysis in 2018. Despite the high consumer demand generated during the pandemic, it...
Value-Based Customer Retention: Your Shield Against Rising CACs
Lack of trackable 3rd-party data from customers and rising pay-per-click and acquisition costs are some of the current struggles in the marketing space. Read on to learn how predictive marketing and...
Webinar: Re:cap 2022
A turbulent year 2022 lies behind us. Growth at any price is over - profitability is the order of the day. That's why we marketers went back to the customer relationship this year! That's exactly...
Webinar: Customer Lifetime Value Deep Dive
Customer Lifetime Value Deep Dive: What Is Behind This Magic Metric and How Do I Use It Correctly? Customer Lifetime Value (CLV) is one of the most used terms these days. And rightly so, as higher...
Make the Most Out of Your CDP with Predictive CRM
Marketing is producing infinite amounts of data every day. Whether it comes from websites, social media, mobile apps, or email campaigns – marketers are collecting and managing huge amounts of data...
Webinar: CRM 2.0 – Sustainably Inspire Customers With Relevant Use Cases!
The Macroeconomic Environment and Conditions in Online Marketing Have Fundamentally Changed Companies are currently suffering the effects of difficult customer acquisition as well as the...
Are Bricks Really Saving Clicks? – An Approach to Predictive CRM
With the increase in online advertising costs and the decrease in organic search visits for online shopping, many e-commerce brands are now investing in brick-and-mortar stores. However, this...
Meet the Heroes – The Community of CRM Got Connected
„Get Involved, Get Inspired, Get Connected" was the motto of this year's Meet The Heroes and we more than nailed it. In beautiful weather and a relaxed atmosphere, the CRM community met at Birgit...
Shift/CX Talk: “Why Companies Need to Make More of Existing Customers”
In this talk, our Co-Founder and CMO Dr. Markus Wuebben is in discussion with Björn Negelmann from Kongressmedia. Negelmann hosts weekly dialogs with industry experts. The discussions revolve around...
OMR Masterclass: “CRM 2.0” – The Future of B2C Customer Relationship Management Is Now
The Masterclass of Dr. Markus Wuebben, our CMO, was one of the most wanted at the OMR Festival 2022. The topic seems more relevant than ever, as it was about nothing less than the future of CRM in...
Masterclass: The Future of CRM Is Predictive, Not Reactive! | Live at OMKB
The most successful brands focus on building long-term, valuable customer relationships rather than short-term digital campaigns. Based on the latest developments in the market, acquiring a new...
Compact Talk: Brand Differentiation in Times of the Platform Economy
First-party data has long ceased to be a nice-to-have and is now essential for the survival of companies. At the digital conference Kundendaten Trends 2022, our CMO Dr. Markus Wuebben explained why...
It’s Not About ROI – It’s Just All Or Nothing
An article from Dr. Björn Goerke, Co-Founder & CEO CrossEngage Considering the ROI when deploying a new marketing solution makes sense and is a necessary step. But customer-centric platforms...
Webinar: CRM Trends 2022 – Back to the Customer
The year is already in full swing. And one thing is for sure: the marketing industry is not standing still either. Quite the opposite actually. Many revolutionary developments are currently shaping...
Masterclass: Predictive CRM – First Steps, Background and Practical Tips! | Live at OMKB
Case studies have shown how essential predictive CRM is to improving the customer experience, reducing effort, and maximizing revenue. But how do you get started with predictive CRM? In this session...
CLV-Based Customer Management in Subscription Models – Live Podcast with Outfittery from d3con
Measuring Success in Subscription Models On November 25, 2021 the d3con took place in Hamburg. Our CEO Dr. Björn Goerke took the opportunity to talk to Outfittery founder Julia Bösch and Digital...
Masterclass: “CLV ❤ CLC: Die Rakete für Eure Kundenbindung!” – Live at OMR Digital Masterclasses
In November, OMR hosted the fourth OMR Digital Masterclasses. Numerous workshops and sessions reported on various marketing disciplines. Our Co-Founder and CMO Dr. Markus Wuebben was invited to talk...
How Home Shopping Retailer CHANNEL21 Made An Extra Six-Figure Profit With Predictive Models
Exploiting Inactive Customer Potential CHANNEL21 is Germany's third-largest home shopping station and can be received in 95 % of all TV households. Six million customers enjoy the retailer's full...