Resources

9 Chief Trends in CRM at DMEXCO 2018

When was the last time you bought something because you clicked on a display ad? If you can remember, have you stayed loyal to the brand since then? Or was it just a one time deal? It’s becoming common sense that classical ads will continue to lose relevance in favor...

Podcast #6 Mark Ralea

“Relationships Are Not Built with Companies, They Are Built with People” There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of...

Heroes of CRM Conference 2018

Special Moments Will Be Remembered In the light of today’s platform economy, building long-term customer relationships is a critical success factor. It’s significantly more favorable than acquiring new customers and more profitable in the long run too....

Podcast #5 Mark Bosold

“A Holistic View on Customers Interests Me the Most” Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI...

Podcast #4 Robert Rebholz

The Better the Letter… For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. Before starting the service two years ago, Rob founded the British storage solution provider SpaceWays and...

OMR Masterclass “Marketing & CRM Trends 2018”

Moments create relationships—ads do not Relationships live through moments—whether it’s a relationship between people or between brand and customer. The first date is crucial. But every subsequent moment is too. Because added up, these moments define how your brand is...

CDP Institute Launches in Europe

Raab Associates Inc. and CrossEngage join forces as founding partners CDP industry doubled in 2017 with the fastest growth outside the U.S. Hamburg, March 27th 2018. The Customer Data Platform Institute ​has announced the launch of the CDP Institute Europe...

Customer Data Platforms: Europe Is Getting Ready

Building valuable, long-term customer relationships requires reacting swiftly with relevant content while accounting for your customers’ individual needs and preferences. Customers increasingly expect one-to-one communication, requiring you to know what...

Hero Christian Efendic

Christian Efendic Position: Team Lead CRM at Contorion Childhood Hero: Borussia Dortmund Our Vision Is to Become a Partner! Players come and go, in soccer and companies. But with sound communication, the brand persists, and customers remain fans. And so Christian's...

Hero Lisa Hütteroth

Lisa Hütteroth Position: Head of CRM at Friendsurance Childhood Hero: Indiana Jones Approach needs, goals, frustrations, and motivations... Adventures at historic sites, that's what Indiana Jones stands for. The archae­ologist and expert on the occult has fascinated...

Hero Florian Bonnet

Florian Bonnet Position: Head of CRM at HelloFresh Childhood Hero: Albert Einstein There Are No Crazy Ideas! There are no crazy ideas if you are ambitious enough to realize them. That is the main lesson Florian learned from his childhood hero Albert Einstein. The most...

CRM Heroes

Cross-channel CRM and marketing require not only the right data and tools but also the right people. We call them heroes. Customers Need Heroes CRM and marketing should not be about tools, but about strategies, crazy ideas, and the creative minds behind them. In our...

Podcast #3 Christian Ballies

“Data Is a Key Driver” In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most...