Actively Shape
Customer Journeys
Data-Based Automation and
Personalization With a CDP
Design customer-centric customer journeys
Scale automation and personalization
Activate all your customer data in real time
The Customer Journey: Each Customer Is Unique
Data & Channel Silos
No consistent cross-channel journeys
Sparse Personalization
Irrelevant messaging and poor KPIs
Low Engagement
Dissatisfied customers and wasted revenue
“91% of consumers prefer brands that remember who they are, recognize their interests and offer recommendations that are relevant to them personally.”
– Accenture 2018
Customer Data Platform: Data-Based Customer Journeys
With a Customer Data Platform (CDP), you can keep track of the past and current online behavior of all your customers and react in real time to interests and needs – no matter which channel. By automating and personalizing customer journeys based on data, CDPs increase efficiency and profitability.
Centralized Data
Orchestrated cross-channel journeys
Deep Personalization
Relevant messaging and high conversion rates
High Engagement
Satisfied customers and increased sales
Real-time personalization “can boost sales by 15 to 20 percent.”
– McKinsey & Company 2017
Welcome to CrossEngage
CrossEngage is a Customer Data Platform, complete with high-performance customer engagement features.
Data Integration
Integrate all your data sources whether they’re CRM systems, data warehouses, web-tracking solutions or channel-specific marketing tool responses.
360° Customer Profiles
Draw on comprehensive 360° customer data profiles that marketing personnel can access directly without the need for any support from IT.
Customer Segmentation
Create customer segments in a matter of minutes with immediate feedback on how large they are, and plan campaigns with efficiency and precision.
Cross-Channel Campaign Management
Tailor campaigns to customer segments while accounting for each customer’s individual preferences regarding channel, time and content. CrossEngage even lets you use customer behavior as real-time trigger for your campaigns, so you can respond to customer needs and desires instantly.
Our Stories feature provides an intuitive interface to automate campaigns and shape individual customer journeys.
Creating templates and personalized messages for different channels is straightforward with CrossEngage.
Integrations
Integrate every marketing channel you need, including email, push notification, SMS, WhatsApp, Facebook, programmatic advertising, direct mail and much more.
Cross-Channel Campaign Management
Tailor campaigns to customer segments while accounting for each customer’s individual preferences regarding channel, time and content. CrossEngage even lets you use customer behavior as real-time trigger for your campaigns, so you can respond to customer needs and desires instantly.
- Our Stories feature provides an intuitive interface to automate campaigns and shape individual customer journeys.
- Creating templates and personalized messages for different channels is straightforward with CrossEngage.
Integrations
Integrate every marketing channel you need, including email, push notification, SMS, WhatsApp, Facebook, programmatic advertising, direct mail and much more.
Certifications and Awards
Cool Vendor in Multichannel Marketing
Listed as one of four “Cool Vendors in Multichannel Marketing” by Gartner in 2018.
Certified as a RealCDP by the CDP Institute
CrossEngage fulfills all of the Customer Data Platform Institute’s RealCDP criteria.
Best Customer Communication Tool
Awarded “Best Customer Communication Tool” 2019 by the E-Commerce Germany Awards.
“It’s not about delivering a lot, it’s about the right time and message.”
– Lisa Hütteroth, Head of CRM, Friendsurance
Our Clients Include
