Leading Analyst Firm Selects Innovative Marketing Companies
Berlin, May 18th 2018. The Berlin-based customer data and engagement platform CrossEngage today announced it has been included in the list of four “Cool Vendors in Multichannel Marketing” by Gartner, Inc.
The May 2018 report evaluates interesting, new and innovative vendors, products and services in the multichannel market to identify innovative multichannel marketing vendors to help advance marketing and business goals. The report also provides recommendations for digital marketers to take their strategies forward.
In the report, Gartner points out that “Marketers look to multichannel platforms to orchestrate programs primarily designed to realize revenue growth and innovation objectives”. One of the premises for multichannel marketing is an in-depth understanding of one’s customer to be able to target them across channels while accounting for their individual preferences.
“Being named in Gartner’s Cool Vendor report is very exciting for us”, says Manuel Hinz, CEO and co-founder of CrossEngage. “As an early-stage company and relatively new, European player in the market, we’re honored to be recognized in the report and we feel that combining a high-performance customer data platform with the necessary logic for cross-channel campaign management can bridge the gap between data and customer engagement. We strongly believe in our approach and are confident that this designation will help us strengthen our relevance.”
In March 2018, CrossEngage founders Manuel Hinz and Dr. Markus Wuebben joined forces with Raab Associates Inc. as founding partner of the CDP Institute Europe. Their goal is to contribute to an exchange among marketers to encourage customer centricity in digital businesses.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
CrossEngage is a leading customer data platform for cross-channel campaign management. The technology enables customer loyalty and thus increases marketing profitability through personalized, real-time campaigns across all channels. Customers include Deutsche Bahn Vertrieb, HelloFresh, Contorion, BodyChange, Stylefile, Friendsurance, and Mycs. In addition to Vorwerk Ventures, Project A, Earlybird Venture Capital, VC Fonds Kreativwirtschaft managed by IBB Beteiligungsgesellschaft, Capnamic Ventures, Ventech, 42 Capital and Cavalry Ventures, the sponsors include numerous business angels who are prominent in the field. The Berlin location currently employs 40 people.