Marketing Clouds Limit Your Potential – CDPs Don’t.
| Draw on super-rich customer data in real time | |
| Integrate your preferred tools and channels | |
| Automate advanced cross-channel campaigns |
Marketing Clouds:
One Size Rarely Fits All
Renowned marketing clouds promise all-in-one solutions for marketing and CRM. But your business has unique requirements regarding customer data, campaign management, and the channels and tools you use to reach your audience – marketing clouds can struggle to meet those needs.
Low Agility
when selecting channels and tools
Low Flexibility
with data structures and campaigns logic
Limited Scalability
when processing huge amounts of data
Risky Setup
when replacing your existing infrastructure
84% of marketing cloud users still need additional marketing tools.
– Walker Sands
Customer Data Platforms:
Tailored for Your Business
A Customer Data Platform (CDP) allows you to easily integrate a technology stack suitable for your company. Draw on comprehensive 360° customer profiles: All your customer data is available in real time and instantly ready to use. Orchestrate and fuel consistent cross-channel marketing campaigns.
Agile
Orchestrate even the newest tools and channels
Flexible
Handle complex data and create sophisticated campaigns
Scalable
Process huge volumes of customer data in real time
Low Risk
Keep your existing infrastructure and implement quickly
Welcome to CrossEngage
CrossEngage is a Customer Data Platform, complete with high-performance customer engagement features.
Data Integration
Integrate all your data sources whether they’re CRM systems, data warehouses, web-tracking solutions or channel-specific marketing tool responses.
360° Customer Profiles
Draw on comprehensive 360° customer data profiles that marketing personnel can access directly without the need for any support from IT.
Customer Segmentation
Create customer segments in a matter of minutes with immediate feedback on how large they are, and plan campaigns with efficiency and precision.
Cross-Channel Campaign Management
Tailor campaigns to customer segments while accounting for each customer’s individual preferences regarding channel, time and content. CrossEngage even lets you use customer behavior as real-time trigger for your campaigns, so you can respond to customer needs and desires instantly.
Our Stories feature provides an intuitive interface to automate campaigns and shape individual customer journeys.
Creating templates and personalized messages for different channels is straightforward with CrossEngage.
Integrations
Integrate every marketing channel you need, including email, push notification, SMS, WhatsApp, Facebook, programmatic advertising, direct mail and much more.
Cross-Channel Campaign Management
Tailor campaigns to customer segments while accounting for each customer’s individual preferences regarding channel, time and content. CrossEngage even lets you use customer behavior as real-time trigger for your campaigns, so you can respond to customer needs and desires instantly.
- Our Stories feature provides an intuitive interface to automate campaigns and shape individual customer journeys.
- Creating templates and personalized messages for different channels is straightforward with CrossEngage.
Integrations
Integrate every marketing channel you need, including email, push notification, SMS, WhatsApp, Facebook, programmatic advertising, direct mail and much more.
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Marketing Clouds |
CrossEngage |
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Packaged Solution | |
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Unified Customer Database | |
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Strong Data Handling | |
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Real-time Capability | |
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Open Access | |
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Campaign Management | |
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Message Delivery | |
Certifications and Awards
Cool Vendor in Multichannel Marketing
Listed as one of four “Cool Vendors in Multichannel Marketing” by Gartner in 2018.
Certified as a RealCDP by the CDP Institute
CrossEngage fulfills all of the Customer Data Platform Institute’s RealCDP criteria.
Best Customer Communication Tool
Awarded “Best Customer Communication Tool” 2019 by the E-Commerce Germany Awards.
