Christian Efendic
Position: Team Lead CRM at Contorion
Childhood Hero: Borussia Dortmund
Our Vision Is to Become a Partner!
Players come and go, in soccer and companies. But with sound communication, the brand persists, and customers remain fans. And so Christian’s childhood hero is a soccer club rather than a person: Since his first visit to the stadium, he has been a passionate fan of Borussia Dortmund. For customers to remain loyal like football fans, proper CRM is needed. That means the right people, tools, and data.
“The first ball I get, I shoot right at the goal.”
– Lars Ricken
You need to know your customers to target them as unerringly as Lars Ricken scored the decisive goal in the Champions League final in 1997. That’s why Christian and his team at Contorion rely heavily on data. But also knowing who they work for is relevant and inspiring for the team. Contorion wants to be a real partner for craftsmen and not just an online shop for tools. For this reason, the company aims at providing digital solutions and guidance to its customers while being approachable via various CRM channels. To account for the diversity of its customer base, Contorion integrates a wide range of channels such as email, fax, postal mail, and even WhatsApp into their channel mix. In the video, Christian explains why WhatsApp is an exciting new channel and why it is helpful on the construction site.
Contorion is a digital retail specialist for professional tool and industrial supply. The company’s full range of products extends from tools to work apparel all the way to fastening technology and other workshop needs. Contorion offers the mid-sized and small business sectors a “one-stop-shop” solution when it comes to these products. Following the slogan “Everything a Pro Can Use”, this digital retail specialist provides highest quality tools, fair prices and optimal service to its customers.
Become A Hero
Let’s play through your ideas in a personal product demo.
Florian Bonnet
Head of CRM at HelloFresh
“Be smarter and target fewer people better.”
Lisa Hütteroth
Head of CRM at Friendsurance
“Less work for all and we are much faster.”
Christian Efendic
Team Lead CRM at Contorion
“Our focus is to make the customer happy.”
