Measuring Success in Subscription Models

On November 25, 2021 the d3con took place in Hamburg. Our CEO Dr. Björn Goerke took the opportunity to talk to Outfittery founder Julia Bösch and Digital Forward CEO Erik Siekmann in a live podcast. They talked about Outfittery’s fascinating success story and the role of CLV-based CRM.

In particular, they clarified these questions:

  • What is Outfittery’s business model?
  • Why is CLV consideration still underrepresented in many companies today?
  • How is CLV incorporated throughout the lead funnel?
  • What are the opportunities to influence CLV?
  • What skills and teams do companies need to enable CLV consideration?


Julia Bösch

Julia Bösch is CEO and co-founder of Outfittery, Europe’s leading personal shopping service for women and men. Julia studied Technology Management and Business Administration at Ludwig-Maximilians-University, Technical University of Munich and Columbia Business School in New York. In 2009 she started her professional career at Zalando and founded Outfittery together with Anna Alex in 2012.

Julia Bösch is one of Germany’s most successful and well-known founders and has built one of the most innovative e-commerce companies in Europe. Julia and Anna packed the first styling boxes themselves in their own living room. Today, her company employs 350 people from a wide range of nations. Diversity is just as important to Julia as innovative spirit and further development.


Erik Siekmann

Erik Siekmann is the managing director of Digital Forward, a consultancy specializing in marketing auditing, digital analytics, and ad/mar tech.
Erik and his company analyze and evaluate their clients’ digital marketing strategies from organizational, technological, and media-specific perspectives with the goal of increasing efficiency and growth. Clients include ING-DiBa, KfW, Philips, Lego, Ulla Popken, Beiersdorf, Carglass, Yello, Blau Mobilfunk, and various private equity funds.