Customer Lifetime Value forecasts (predictive CLV) are only for data science or the BI department? Far from it!
Why the (future) CLV is so relevant, how you can set it up easily and quickly and how this can be done without any programming knowledge, you will learn within our German-language Lunch Break Session series.
Don’t miss it: Register now for the next Lunch Break Sessions.
My First CLV: Created in 15 Min, Without Programming!
Each of you can calculate an individual CLV. Simple and fast.
Are you aware of the relevance of predictive CLVs? Would you like to learn more about how to create one or more CLVs? In this webinar, we will show you how everyone can calculate and evaluate a use case related CLV.
CDPs – Easier Than You Think!
How to set up tracking in minutes with our Google Tag Manager templates.
Loading data into a CDP is a matter for IT and a time-consuming project? It doesn’t have to be! In this webinar, we’ll show you how to get our tracking SDK set up using Google Tag Manager templates in only a few minutes.
Ready to track data? Then this short lunch break webinar is just the right thing for you:
How Does Real-Time Cross-Channel Campaign Management Work With a CDP?
Learn about smart, relevant campaigns based on behavioral data and forecasts.
Relevance is the holy grail of customer engagement. A CDP holds a treasure of real-time behavioral data that will help you find that holy grail.
Therefore, we will show you how easy it is to create relevant, cross-channel campaigns using a CDP.
Customer lifetime value forecasting is good, customer lifetime value management is better!
How marketers can not only forecast CLV, but also control it.
Customer lifetime value is currently revolutionizing existing customer marketing.
As we saw in Part 1 of this series, CLV forecasting with CrossEngage is impressively simple. But can marketers manage CLV?
Yes! In this webinar, we will show you which factors influence CLV. As a result, you as a marketer can identify possible actions to actively control CLV.
Intelligent Audience Management
How to identify relevant target groups.
Companies that don’t get everything out of their existing customers will have massive profitability problems! This does not have to be the case! Intelligent audience management is the key!
In this webinar, we show you how to identify relevant potential in your existing customers and systematically leverage it using intelligent audience management.
Customer Lifetime Value Recap & Lessons Learned
We’ve learned a lot about Customer Lifetime Value. Now it’s time for a recap.
It’s been a great summer of Customer Lifetime Value, hasn’t it? Five lunch break sessions are behind us and now it’s your turn to implement CLV in your companies.
For those of you who were not able to attend every part, we will present the key messages and learnings again.
Check out more webinars here:
CRM Meetwoch – Improve Customer Profitability With the Power of Print Mailing
The CRM Meetwoch event titled "Mit Druck in die Kundenprofitabilität" was held on April 19, 2023, at the CrossEngage office in Berlin. The event was hosted by CrossEngage, Deutsche Post / DHL, and...
The Secrets of Customer Profitability – OMR Festival 2023
The Masterclass "The Secrets of Customer Profitability: Alles, was Du wissen musst, um den Customer Lifetime Value zu maximieren!" was held at the OMR Festival 2023 in May 2023 in Hamburg,...
Webinar: CRM Trends 2023 – The year of customer profitability
2022 was the year of "Back to the Customer" - For 2023, we are proclaiming the "Year of Customer Profitability". Why? Because there is no way around managing customer relationships on a value...